News

Vital Now Juicing for NYC

Nearly four months after its launch of a juicing facility in Southern California, Vital Juice has announced its arrival in the New York City market.

RealBeanz in Real Trouble?

According to multiple sources, the Brooklyn-based company, which markets a line of bottled iced coffees and made functionality a key point of differentiation from competing products, has laid off most of its staff and is said to be seeking a new infusion of capital in hopes of a restaging its coffee line.

Deep Eddy Vodka Introduces New Lemon Variety

Like all Deep Eddy Vodka spirits, Lemon is gluten-free and is handcrafted in small batches in the Deep Eddy Vodka distillery located just outside of Austin, TX. Lemon will hit shelves beginning January 2015.

Five Years in Review

Brands create categories. But declining categories can smother brands. That’s what a five-year analysis of topline category data tells us.