Tru Bets On Simplicity, Reduces Offerings With Brand Overhaul
Enhanced beverage brand Tru has revamped its packaging as its slims down its portfolio into two functional RTD lines.
News
Marketing: Throne Sport Coffee Adds Alex Bregman to Roster; Plus Evian, Sprite
Functional coffee brand Throne Sport Coffee is expanding its roster of professional athlete ambassadors with the addition of Chicago Cubs third baseman Alex Bregman in an “equity-backed alignment.”
Even Mixers Influenced By Function, Notes Q CEO Frost
The average consumer’s relationship with alcohol has radically evolved over the last several years, and premium cocktail mixer brand Q Mixers is eager to evolve alongside them with its first functional innovation.
Taste Radio: From $7K To 10,000 Stores. The Protein Pints Playbook.
How did two 20-something founders turn a $7,000 investment into one of the fastest-growing brands in CPG, now selling one unit every three seconds? It started with a deceptively simple idea, relentless sampling, meticulous planning and a confident bet that protein ice cream could outshine the biggest names in the game.
Create Lands $20M To Scale Into Creatine Hydration Powders
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
YTD 2026 Beverage Performance and Trends – 3 Tier Beverages
The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.
Eagle Park Acquires SoulBoxer Cocktail Co., Eyeing RTD and Hemp Expansion
Wisconsin’s Eagle Park Brewing & Distilling has acquired SoulBoxer Cocktail Co., setting the stage for Eagle Park’s further expansion into canned cocktails spanning alcoholic, non-alcoholic and THC-infused formats.
Once Upon a Coconut Names Merson President, Acquires Punch’d Energy
Premium coconut water brand Once Upon a Coconut has named Matt Merson as President, promoting him after more than two years with the company as its Chief Sales and Strategy Officer.
Why Costco’s New Energy Drink Shook Celsius Stock
As brands across CPG know all too well, Costco’s deeply loved Kirkland store brand can reshape a category overnight.
Former Casamigos Team Launches RTD
The former executive team behind Casamigos (excluding its celebrity owners) are at it again with Por Qué No, a ready-to-drink (RTD) tequila and vodka offering.
Constellation Brands Agrees To Acquire HOPWTR
The deal comes roughly five years after Constellation's initial investment in HOPWTR in 2021 through its Venture division.
Brown-Forman, Pernod Ricard Confirm Discussions; Wall Street Sees ‘Significant Merit’
Hours after a Bloomberg report sent the beverage-alcohol rumor mill into overdrive about a potential deal between spirits giants Pernod Ricard and Brown-Forman, both companies confirmed Thursday evening that they are in talks.
Hemp Industry Braces for Last Minute Action, Worst Case Scenarios, on Looming Ban
If there’s a stay of execution, it’ll probably be at the last minute. That’s what hemp lobbyists and industry groups are starting to believe about the potential for a reprieve from the upcoming November 12 THC ban, according to the Coalition for Adult Beverage Alternatives (CABA).
Taste Radio: Your ‘Crazy’ Idea Could Be Worth $1 Billion. Proda Is Up Next.
Billion-dollar deals, breakout brands, and “crazy ideas” that actually worked. The hosts dive into a wave of recent CPG acquisitions and what they signal for founders. Plus, a look at brands going global, a buzzworthy Negroni-inspired sparkling water, and a conversation with industry veteran Jeff Church and “Peaky Blinders” actor Matthew Postlethwaite on their upstart protein soda brand, Proda.