Diageo Launches Mortlach Special Strength Scotch Whisky
The new Mortlach Special Strength expression will be available exclusively to travelers in duty free outlets worldwide.
News
Ball Announces Proposed Acquisition of Rexam PLC
The transaction is subject to approvals from each company's shareholders and regulatory approvals. It is expected that the necessary clearances will be obtained in the first half of 2016. Following closing of the transaction, Ball will remain a New York Stock Exchange listed company domiciled in the U.S.
Icebox Water Introduces New Kid-Friendly 250ml Cartons
The new 250ml Icebox Water cartons are designed to assist every child’s daily adventures.
Beverly Hills Drink Company Announces Multi-Million Dollar Middle East Distribution Deal
Through the distribution agreement, Beverly Hills 9OH2O will be distributed in the following Middle Eastcountries: Bahrain, Kuwait, Qatar, Saudi Arabia, and the United Arab Emirates, and could represent over $20 million in revenues over the next three years.
With Coconut Water Leading the Way, Zola Lands New Distribution in 2,600 Stores
Zola today announced that, based on sales data from SPINS, it now markets the fourth best-selling coconut water brand in the conventional channel, passing PepsiCo-owned Naked.
Press Clips: Fiji Makes its Small Screen Debut; California Legislature Pushes For Warnings on Soft Drinks
For the first time in its nearly 20-year history, Fiji Water has taken to national television to connect with consumers. In what is part of a greater $30 million integrated marketing campaign, the company has created four 15-second spots to promote the brand’s pristine source in Viti Levu.
Agua Enerviva Energy Water Introduced in Lightweight, Hot Fill PET Container
The tall 20oz custom container delivers a highly attractive and eye-catching look which stands out on the shelf, creating a new category in the highly competitive energy beverage space.
Coca-Cola Bottling Co. Consolidated Signs Agreement with The Coca-Cola Company to Expand Franchise Territory
Coca-Cola Bottling Co. Consolidated today announced it has signed a definitive agreement with an affiliate of The Coca-Cola Company to expand the bottler’s franchise territory to include the Paducah and Pikeville territories currently served by Coca-Cola Refreshments USA, Inc.
MINTA Names Southern Wine & Spirits its Exclusive Distributor
The relationship will take effect immediately, expanding the brand’s national footprint with heavy impact into California, Nevada Arizona, and New Mexico.
Video Coverage of BevNET FBU Austin 2015 is Now Available
Watch the Austin conference in its entirety, including a roundup video that features interviews with some of Austin’s newest entrepreneurs and what they thought of the event.
Steaz Taps Sparkpr and Moosylvania to Lead PR and Social Efforts
The coordinated PR and social programs will highlight Steaz products first and foremost along with the company's commitment to Fair Trade, as well as its new brand ambassador, Super Bowl Champion New England Patriot Darrelle Revis.
Vita Coco to Accompany Maroon 5 Throughout 27 Date “V” Tour
Vita Coco will create unique, memorable experiences for Maroon 5 fans at every tour stop through on-site sampling and meet-and-greets with the band.
Pernod Ricard Announces U.S. Launch of Yellow Spot Single Pot Still Irish Whiskey
Yellow Spot is matured in a combination of American bourbon, Spanish sherry and Spanish Malaga casks, and is known for a sophisticated and complex taste profile, possessing honey sweetness with pot still spices.
Glendalough Irish Whiskey Co. Launches New Double Barrel Whiskey
Glendalough’s new whiskey offering is carefully crafted in small batches from a mash of malted barley and corn. It is aged in first-fill American oak bourbon barrels and progresses to double age in first-fill Spanish Oloroso sherry casks.