Vivid Drinks Launch Unsweetened Matcha Green Tea Drink and Matcha Powder

LONDON, UK (March, 2015) – Pioneers of the matcha movement, Vivid Drinks are to launch two new products in their range of Matcha green teas, including a 100% unsweetened matcha green tea drink.*[1]

Following the award-winning launch of Vivid’s RTD matcha drinks last year, Vivid Unsweetened launches due to unprecedented global demand for green tea and low sugar drinks The product contains 1 full gram of organic matcha green tea and zero grams of sugar and launches into UK retailers such as Wholefoods and Boots in April 2015.

Vivid’s premium grade matcha powder will be launched in a 30gram pouch (RRP £19.99) with a hook hole to support retailers in merchandising the product at its best.

James Shillcock, founder of Vivid Drinks says of the launch, “Since our launch last year the matcha category and RTD tea has flourished but the market is crying out for an unsweetened, zero sugar product. With matcha and green tea booming we expect Vivid unsweetened matcha to overtake coconut water and sugar-heavy vegetable and fruit juices. In terms of the matcha powder the dominant brands already in the market are ripping people off with poor quality at high prices. We’re offering the best quality and at a reasonable price point.

The launches continue the long-term relationship between BrandOpus and Vivid Drinks, and follows the win of a Design Effectiveness Silver Award in February rewarding the commercial effectiveness of the agency’s work for the brand.

Paul Taylor, executive creative director at BrandOpus, commented, “We are delighted that the success of the Vivid Matcha brand has given us the opportunity to introduce these two new products to the range which will broaden the appeal of the brand to the more purist matcha audience”.

About Vivid Drinks

Founded in 2013 by young entrepreneur James Shillcock, Vivid is pioneering the matcha movement. Vivid were the first RTD matcha tea on the market in the UK and they expect to quadruple their revenues YoY in 2015.

[1] 0grams sugar, 0grams carbs, 0grams fat, <10 calories per carton