News

SKYY Vodka Partners with Freedom to Marry

SKYY and Freedom to Marry have partnered on Toast To Marriage, a national campaign to draw together communities to increase visibility and raise funds to support public education programs in places where same-sex couples are currently excluded from marrying.

Belvedere Vodka Celebrates World Martini Day

On June 19th, Belvedere Vodka will celebrate with a global campaign to honor the martini. Belvedere will head the “World’s Largest Toast” to the martini on World Martini Day.

New Amsterdam Vodka Partners with 48 Hour Film Project

Rapidly growing spirits brand New Amsterdam Vodka announced today the launch of its partnership with 48 Hour Film Project. A madcap filmmaking contest, the 48 Hour Film Project (48HFP) will visit more than 120 cities in 2014 where more than 60,000 people will compete to make high-quality, short films in just 48 hours.

GanedenBC30 Global Footprint Expands

Ganeden Biotech is pleased to announce that GanedenBC30 has received numerous international regulatory approvals and is now being shipped to six of the seven continents.

Essentia Named Official Water of Soulshine Yoga & Music Tour

Essentia® Water, the first bottled functional water brand offered in the United States, will be keeping yoga and music lovers hydrated throughout the summer as the official water of 2014 Soulshine Yoga & Music Tour.

XYIENCE Partners With Polar Beverages

XYIENCE announced Wednesday that it has reached a new partnership with Polar Beverages for distribution of its sugar- and calorie-free Xenergy line in the New England market.

WAT-AAH! Releases Limited-Edition Bottles

WAT-AAH! STREETS, the limited edition bottle series inspired by the Taking Back the Streets campaign in support of the Partnership for a Healthier America's (PHA) Drink Up initiative, will be available for purchase nationwide in select stores and online through wat-aahstreets.com beginning this summer.

Introducing Berentzen Icemint, The SUPERMINT Schnapps

Berentzen USA is proud to announce the launch of Berentzen Icemint, a premium flavored schnapps. At 100 proof, Berentzen Icemint uses a proprietary, authentic German peppermint schnapps recipe.

Press Clips: Soda Taxes and Food Stamps

While there has been a great deal of talk about soda tax legislation as a way to combat rising obesity rates, a growing number of health advocates want to restrict the use of food stamps for purchases of sugary drinks. A recent study bolsters that argument.

Roaring Lion Challenges Barkeeps in ‘The Lion’s Cup’

The world’s greatest soccer tournament happens only once every four years and Roaring Lion energy drink is marking the occasion with a special promotion in bars & nightclubs across the country.