News

GURU Announces USDA Organic Certification

BROOKLYN, New York — GURU Beverage Co., creator of the world’s first natural energy drink, announces another company milestone with achieving USDA organic certification for GURU Energy Drink. While many…

Video: Expo West 2014 Profile — Garden of Flavor

When we’ve seen companies fuse disparate categories into one beverage, it’s the consumers who often inspire the innovation. It’s the same story with Cleveland-based Garden of Flavor, which blends cold-pressed juice with probiotics.

Beam Inc. Launches Cruzan Peach Rum

DEERFIELD, IL–(Marketwired – Mar 19, 2014) – Cruzan® Rum announces today the launch of Cruzan® Peach Rum, the newest trend-forward innovation to join its robust portfolio of premium, flavored rums. …

Sprite and LeBron James Introduce Limited-Edition Flavor

ATLANTA — NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative…

Samson Functional Beverages Launches Bot-O-Cap

Samson Functional Beverages knows every retail product must solve a problem for a customer in order to be relevant. This is why Bot-O-CapTM is defining what it means to be…

Video: Expo West 2014 – Health-Ade Adds Kombucha Vet as Operations Chief, Ramps Up Production

In this video, filmed at Heath-Ade’s booth at Natural Products Expo West 2014, BevNET CEO John Craven speaks with co-founder Daina Trout about the company’s frugal deployment of capital, its production strategy and why an increase in manufacturing requires a slow and steady approach. Trout also discusses the target market for Health-Ade, why the kombucha category can pull from other beverage segments and new distribution of its beverages.

XYIENCE Adds Pro Rock Climber to Roster of Athletes

LAS VEGAS — XYIENCE, a leading sports nutrition company and maker of Xenergy, the official energy drink of the UFC®, announces it has signed Joe Kinder to its team of…