First Aid Shot Therapy Introduces Upset Stomach Relief
SEATTLE, Wash. – First Aid Shot Therapy, makers of First Aid Shot Therapy Pain Relief, today announced the launch of its newest offering, First Aid Shot Therapy Upset Stomach. Upset…
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Global Change and the Big Guys
The glaciers can slowly erode; so can the big three soda companies. It may go beyond the overall decline in consumption of sugary products and artificial sweeteners – it might just be changing tastes.
Essentia and Runa Announce Winner of ‘Own the Winter’ Photo Contest
BOTHELL, Wash. — Essentia® Water and Runa® are pleased to announce the grand prizewinner of their joint “Own the Winter” Photo Contest, which asked consumers to submit photos via Facebook…
Spring Cleaning After Expo West 2014
When you’re covering a show that crams nearly 70,000 people, including many with beverage news, it can be easy to pass something significant without a second look. The following list is written so, for the most part, that doesn’t happen.
Golazo Adds Two Athlete Endorsers
SEATTLE — Golazo, the natural sports beverage company, announced today multi-year partnerships with two of the top professional soccer players in the country: Rookie of the Year finalist, U.S. National…
Reed’s Partners With Haralambos Beverage Company
When Tony Haralambos considers a new brand for his distribution empire in Southern California, it seems that he doesn’t heavily weigh the opinions of Wall Street. That argument gained credence on Tuesday when Reed’s announced a distribution partnership with Haralambos.
Christie Communications Announces Continued Expansion
SANTA BARBARA, Calif. — For over 20 years Christie Communications (www.christiecomm.com) has helped numerous natural food and beverage, health and wellness, lifestyle, and environmental product companies (both on B2C and…
Channel Check: Canned Juice Drinks
There’s plenty of interesting “fruit for thought” here in the canned juice drink aisle, home of AriZona’s lemonades, 1 year-old Mountain Dew Kickstart (hey, there’s juice in there – but they have apparently launched $165 million in caffeinated juicy soda – way to go innovation team!), and, further down, FOCO’s coconut water and even San Pellegrino and Izze. All in all, an interesting catch-all category.
True Drinks Adds Early-Stage Investor to Board
IRVINE, Calif. — True Drinks, Inc. (TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today…
Alkalife TEN Spring Water Enters Whole Foods in the Southeast
MIAMI —Alkalife TEN spring water, America’s premium alkaline water with the highest pH of any bottled water, is now available for purchase at Whole Foods locations in Georgia, Alabama, Mississippi,…
Kolé Brain Function Drinks Now Available on Amazon
Life Foods (www.kolelifefoods.com) in partnership with Powerbrands.us is now selling its line of brain function beverages on Amazon. “Adding to the availability created by our initial roll out in the…
Hydro One Beverages Granted Patent for REV’d Line
GREENWOOD, S.C. — Hydro One Beverages is proud to announce they have been awarded a U.S. Patent for the unique and healthy ingredient mixture created for their all-natural REV’d line.…
POPwater Expands Distribution on West Coast
LOS ANGELES — If it hasn’t already, expect POPwater to pop-up in your favorite local West Coast store very shortly. On a mission to provide a healthier alternative to soda,…
Everyone’s Looking for the Big Squeeze
Prior to the launch of MiO, the term “liquid water enhancer” didn’t exist in the consumer parlance, and Kraft executives knew that it would take an exceptional marketing strategy -- and a bundle of cash -- to adequately support the rollout. So how did the company take MiO, a first-of-its-kind product with zero awareness, to a brand that, three years later, is leading a category worth over $400 million?