XYIENCE Launches Team Ambassador Program
LAS VEGAS — XYIENCE®, a leading sports nutrition brand and maker of Xenergy, the official energy drink of the UFC®, is looking for athletes and fitness influencers in select metropolitan…
News
Public Interest Group Questions Coca-Cola Endorser Michelle Kwan
About a month after Michael F. Jacobson, the executive director of the Center for Science in the Public Interest (CSPI), penned a polemic for The Huffington Post, his group is back at it, questioning former Olympic figure skater Michelle Kwan for her endorsement of Coca-Cola and membership of the President’s Council on Fitness, Sports & Nutrition.
From Pitch to Canvas: Pepsi Celebrates ‘The Art of Football’
PURCHASE, N.Y. — #FUTBOLNOW – Pepsi® today officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as…
Mountain Dew Teams Up With Country Music Singer
PURCHASE, N.Y. — Today, Mountain Dew® welcomes Grammy-nominated country artist Dierks Bentley to the DEW family, creating a dynamic new partnership that pairs the iconic brand’s one-of-a-kind flavor and heritage…
Coca-Cola Reports Full-Year and Fourth Quarter 2013 Results
ATLANTA — The Coca-Cola Company today reported full-year and fourth quarter 2013 results. Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company said, “2013 was marked by ongoing…
The Alkaline Water Company Partners With Hy-Vee
SCOTTSDALE, Ariz. — The Alkaline Water Company Inc.(OTCBB: WTER) (the “Company”), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and…
Reed’s Secures Distribution in Cincinnati and Northern Kentucky
LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Stagnaro Distributing, Inc. of Cincinnati,…
Big Red Announces College Basketball Sweepstakes
AUSTIN, Texas — Big Red, America’s original and best-selling red soda, is partnering with ScoreBig.com to give away thousands of dollars in ticket vouchers to Big Red fans. One lucky…
A. Hardy USA, Ltd. to Represent Vizcaya Rums
DES PLAINES, ILLINOIS — A. Hardy USA, Ltd. is pleased to announce their new business partnership with Imex Spirits for the national distribution of the award winning Vizcaya Rum. A.…
Nawgan Marketer Adds ON Powered Refreshment; Kirin Ups Investment
With a new round of funding in hand, the company behind brain-boosting beverage Nawgan has launched a new brand of functional drinks intended broaden its reach to a wider range of consumers. Launched today, ON Powered Refreshment is a line of energy/refreshment beverages that are formulated with a blend of tea leaf-sourced caffeine and ornithine, an amino acid said to have several health benefits.
Expo West Intro: Rooibee Roo
Rooibee Roo, a caffeine-free tea marketed toward children, will make its debut at the upcoming Natural Products Expo West show in Anaheim, Calif. According to the company, the tea is USDA organic, rich in antioxidants, gluten-free and has 100 percent of the recommended daily value of Vitamin C. Per 8 oz. bottle, the product contains 49 calories and 12 or fewer grams of sugar (the exact figures will be decided).
Why the Specialty/Gourmet Channel is Important for Early Stage Brands
At the 2014 Winter Fancy Food Show, we spoke with several attendees & exhibitors about why the specialty channel is “more forgiving and less expansive” to enter than other channels and ways that food and beverage companies can manage an effective specialty retail strategy.
Celsius Partners With NASCAR Driver Blake Koch
BOCA RATON, Fla. — Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world’s first and only Negative Calorie beverage backed by clinical science, is excited to…
Berkshire Mountain Distillers Collaborates with Craft Brewers on Limited Edition Cask Finished Bourbons
Sheffield, MA, Berkshire Mountain Distillers has recently launched a unique collaboration with 10 influential craft brewers across the country. Inspired by his love of craft beer and creating new, unique…