Reed’s Announces Expansion in Northern California
LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Senuca Beverages, Inc., headquartered in…
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Ganeden to Feature First Probiotic in HPP Juice
CLEVELAND — Ganeden Biotech, a recognized world leader in the manufacturing and marketing of probiotics, announced today that GanedenBC30 (Bacillus coagulans GBI-30, 6086) will be the first probiotic in an…
J.R. Ewing–Branded Bourbon to Launch in March
Dallas, TX (PRWEB) February 19, 2014 — To coincide with the season three premiere of Dallason Monday, February 24, at 9/8c on TNT, Southfork Bottling Company is teaming up with…
L.A. Libations Set to Launch New Horchata Energy Drink Nationally in 7-Eleven; Partners with Relativity Media in Joint Venture
Set for a national launch in 8,300 7-Eleven stores, Arriba is a new horchata energy drink that is targeted to reach a specific demographic in Latino consumers. L.A. Libations entered into a joint venture with film studio and entertainment powerhouse Relativity Media, which is investor in Arriba and will play a major role in the marketing of the brand with product placement in Relativity-produced TV shows and movies.
Essentia Water to Feature Trampoline ‘Iron Man’ at Expo West
BOTHELL, Wash. — Essentia® Water, the innovator of bottled functional water in the United States, announces its schedule of events for its booth #5209 at the Natural Products Expo West…
ASPIRE Beverages Named Official Sports Drink of Life Time Fitness Events
CHANHASSEN, Minn. — Life Time Athletic Events, the premiere endurance events division of Life Time –The Healthy Way of Life Company (NYSE:LTM), announced ASPIRE beverages as the official sports drink…
ABA: Public Opinion Remains Opposed to Taxing, Limiting Soft Drinks
WASHINGTON — The following is being released by the American Beverage Association: Nearly two-thirds of Americans oppose additional taxes on soft drinks and about 75 percent oppose limiting the types…
Press Clips: GMOs and Consumer Behavior
For many Americans, GMOs are like monsters under the bed. They don’t exactly know what GMOs are, but they’re worried about them. This sentiment has already influenced shopping habits, according to a recent write-up on hartbeat, the newsletter of The Hartman Group (HG), a consumer research firm.
Beam Inc. Introduces Booker’s Bourbon 25th Anniversary Batch No. 2014
Small Batch Pioneer’s Silver Anniversary Release, the Most Unique Batch of Booker’s® Bourbon Ever, Hits Shelves in a Commemorative Wooden Case This Month CLERMONT, KY–(Marketwired – Feb 19, 2014) –…
Dewmar International Partners With Chill Drinks
HOUSTON — Dewmar International BMC, Inc. (OTCQB: DEWM) (OTCBB: DEWM) (“Dewmar” or “Company”) announced that it has entered into a one year distribution agreement with C+SWISS, the original and first…
Country Music Artist to Endorse Rockin’ Refuel
PHOENIX — Rockin’ Refuel® by Shamrock Farms, a complete line of protein beverages that starts with real milk and ends with real results, announced today that country music star and…
Pernod Ricard Launches Absolut Texas Vodka
NEW YORK, Feb. 18, 2014 /PRNewswire/ — Today, the world’s most iconic vodka brand unveils its eighth and latest addition to the Absolut® Limited Editions portfolio with the launch of…
fairlife Launches Milk With More Protein and Calcium, Less Sugar
MINNEAPOLIS — In a racy series of ads featuring glamorous women in pin-up poses dressed only in milk, fairlife, LLC today introduced a high nutrition milk that will raise consumer…
Expo West Preview: Revamped Mix1 Ready for its Close-Up
Under new management and featuring a reformulated line-up and updated packaging, mix1 is set to make its return to the market. The company today announced that it will debut its new look at the upcoming Natural Products Expo West show, which will take place next month in Anaheim, Calif.