DINUBA, Calif.–(BUSINESS WIRE)–For the sixth consecutive year, Odwalla has branched out to bring the goodness of trees to locations across the country. Since 2008, Odwalla has helped plant more than…
LOS ANGELES, Dec. 4, 2013 /PRNewswire/ — ‘Tea of a Kind’ – the innovative beverage that instantly delivers fresh brewed iced tea from its cap when opened – is pleased…
NEW YORK, Dec. 5, 2013 /PRNewswire/ –– Tequila Avion® is excited to announce the launch of Avion Reserva 44, an exceptional extra anejo tequila. Avion Reserva 44 is hand bottled…
NEW YORK, Dec. 5, 2013 /PRNewswire/ — CIROC Ultra Premium Vodka, Sean “Diddy” Combs, and Uber give fans one million more reasons to celebrate responsibly this holiday season. Combs and…
NEW YORK, Dec. 4, 2013 /PRNewswire/ — A new study commissioned by the WAT-AAH! Foundation, in conjunction with Fit Kids, finds that celebrity-endorsed food and beverage advertising campaigns are emotionally…
LAS VEGAS (Dec. 4, 2013) – XYIENCE Xenergy, the official energy drink of the UFC® announces a new partnership with Capital Distributing, LLC that will offer access to more than…
Power Crunch Double Chocolate Blast is a whey protein drink that features, among other things, 20 g of protein per 12 oz. bottle. In terms of taste, it's definitely a very drinkable product (we’d say the same for the vanilla variety, which is very similar). On the packaging front, however, we wish that there were little more effort and originality in the design.
It’s easy to disrespect the Coke purchase of Glaceau, but taken together, the company brands have sold $1.3 billion in IRI-tracked channels in the past year; that puts the whole Coke water system at $2.2 billion, well ahead of PepsiCo. Smartwater has nearly eclipsed Vitaminwater, it’s true – but that gives the red system a premium-priced alternative to Dasani and a brand architecture that many brands would only dream of.
ALO Exposed “Light” is a reduced-calorie version of their flagship offering. Given that the high calorie content is one of the major grievances that people have with aloe vera beverages, getting the product down to only 30 calorie per 8 oz. serving (60 calories per bottle) is definitely a good move.
The segment certainly is becoming tantalizingly visible even to the beverage conglomerates. Some of the investment in Health-Ade, after all, came from the Coca-Cola Co. via its stake in the First Beverage fund; also, there have long been rumblings that kombucha-like probiotic brand KeVita has dallied with PepsiCo’s incubation arm in Southern California.
Nearly a month after the U.S. Food and Drug Administration (FDA) issued a preliminary determination that partially hydrogenated oils, the major dietary source of trans fat in processed foods, are no longer GRAS (Generally Recognized as Safe), a prominent consumer advocacy group is calling for an end to the use of high-fructose corn syrup (HFCS).
What does it say about the beverage business that the small companies on display at Natural Products Expo East, the little sibling of the massive West Coast show, could generate more energy than those who were attending the annual showpiece fiesta of a giant organization?
CORONA, Calif., Dec. 2, 2013 /PRNewswire/ ––Monster Beverage Corporation (Nasdaq: MNST) today released the following statement in response to a paper presented at the Radiological Society of North America’s annual…
POPwater is new line of 30-calorie, fruit-flavored sparkling beverages that are sweetened with a blend of sugar, erythritol and stevia. Packaged in 11.2 oz. aluminum bottles, POPwater has done quite well in terms of flavor and brand execution; it's a line that could certainly gain a loyal following in the low-calorie sparkling beverages segment.
