News

Pyure Brands Introduces Organic, Non-GMO Erythritol Sweetener

NAPLES, Fla. — Pyure Brands, the privately-owned healthy sweetener company, has pioneered a new way for commercial food and beverage manufacturers to sweeten their products without significantly increasing calories. Already…

PepsiCo Official Launch Partner for iTunes Radio

PURCHASE, N.Y. — PepsiCo, Inc. (NYSE: PEP) today announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live…

CrampX Water Adds New Distribution Partner

LEES SUMMIT, Mo. — CrampX water continues to grow in the functional water #beverages targeting baby boomers and athletes who suffer from muscle cramping by adding Medco Sports Medicine to…

Pulse Beverage Unveils Digital Sales Stand

NORTHGLENN, Colo. — Natural Cabana® Lemonade and the PULSE® brand of functional beverages are now available for purchase directly from Pulse Beverage Corporation’s (OTCQB: PLSB) digital sales stand at www.pulsebeverages.com.…

Nesquik Launches ‘Bunny Ears’ Marketing Campaign

NEW YORK — Nestle Nesquik and Ogilvy & Mather engaged parents and children across the country in a new way by asking them to celebrate September 16th as National Bunny…

Knock it Off

One of the most enjoyable parts of my work is that I get to visit with so many beverage marketers. They open up their offices, share their visions, and let me catch a glimpse of the drawing board. We talk to assess the trends, past and present successes and failures, and where to go next. Bringing out new brands and SKUs, and upgrading packaging efforts, make for key aspects for competing, envisioning the next great thing, and staying solvent.

Brewers Association Website Selects Great American Beer Bars

BOULDER, Colo. — There’s more to a great beer bar than selection. To recognize the innovative and unique establishments where craft brewed beer is served,CraftBeer.com—the Brewers Association (BA) website for…

Review: Popeye Energy

Popeye Energy is an energy drink that is made with 75 percent juice and labeled as an energy supplement. While juice-heavy energy drinks have been tried before without much success, it seems like something that fits well with the Popeye brand.