Rockstar Energy recently extended its already huge portfolio of drinks with Rockstar Pure Zero. In our review of the "Punched" variety, we think that the company has done well to stay true to its image and branding while creating a very enjoyable tasting product.
WAT-AAH!, a premium brand of functional bottled water for kids and teens partnered with the Steve Nash Foundation for its 6th Annual Showdown in New York City. Continuing its mission…
DALLAS — Brands looking to develop low- or nocalorie applications have always accepted as inevitable the need to mask certain off-notes in hopes of hitting authentic taste profiles they desire.…
Greg Fleishman, the veteran marketing hand brought on to help broaden the company’s consumer base, has left the company after a three-year run. Sambazon CEO Ryan Black confirmed Fleishman’s departure, saying that the separation was amicable and that the brand – which sells products largely based on the Amazonian Acai berry – is on a positive growth trajectory.
Although many beverage brands have turned their attention toward innovative sweeteners, a recent study shows that most consumers aren’t yet doing the same.
Initially launched in New York City, Honest Tea’s Raspberry Tea is a new offering that very much follows in the footsteps of the company's successful line of “Just a Tad Sweet” organic teas.
PHILADELPHIA — SIPP eco beverage co. will be showcasing their newly enhanced flavors and improved packaging at the Fancy Food Show, taking place June 30-July 2, 2013 at the Jacob…
Coke announced on Wednesday in a company release that it will sell a cola sweetened with sugar and stevia in Argentina. The new product, Coca-Cola Life, will contain half the calories of a standard Coke.
Brain-Twist may be all said and done, but Larry Trachtenbroit’s unquenchable thirst for beverage innovation lives on with the launch of 2B, a line of all-natural, aloe-infused and monk fruit-sweetened enhanced waters. 2B is the first beverage line out of Think-It Drink-It, Trachtenbroit’s first beverage venture since the demise of Brain-Twist.
Pushing into Midwest DSD for the first time, Purity Organic will be going through high-profile, get-it-done distributor Central Beverage Co.
The 2013 Summer Fancy Food Show begins this Sunday in New York City. The show is North America's largest exhibition for specialty, natural, and gourmet foods and beverages, and BevNET.com will be on hand to report on news and innovation from beverage-related exhibitors at the show.
So what is Kwass’up? It’s a drink inspired by kvass, a fermented beverage that is made from rye bread and commonly consumed in Russia. Kwass'up's biggest hurdle -- at least outside of stores that exclusively cater to Russian consumers -- will be education around kvass (What is it? Why do you need it?).
STAMFORD, Conn. — Sunday, June 30 marks the last leg of the One Run for Boston relay, a 3,300-mile relay race where individuals across the country registered to run and…
CHICAGO — CarrierDirect has partnered with One Stop Critical to launch the latest in Cold Chain innovation: the Critical Cube. This new technology provides shippers the ability to move their…
