News

Energy Level: Has 5-Hour Finally Cooled Off?

5-Hour Energy stands at more than $1 billion in sales. That, however, is pretty much where it’s been mired for the better part of the year. In fact, since last October, the brand has largely stagnated, hitting a ceiling of about $1.19 billion, and inching back and fortth. The found sales that have powered the brand’s five year ascension seems to have tailed off. So what could be sapping 5-Hour Energy’s energy?

SIPP to Introduce New Flavor at Expo East

PHILADELPHIA — SIPP eco beverage co., Inc. has announced that their newest flavor, Lemon Flower, will be introduced at the Natural Products Expo East, which begins on Thursday, September 26,…

Review: Sambazon Energy Peppermint Mocha

Sambazon’s Peppermint + Mocha Energy is a limited release product for the 2013 holiday season. The product blends acai, soy, coffee, yerba mate, vanilla, mint and a few other ingredients, and is packaged with a playful seasonal-themed label. As far as holiday-themed beverages go, this one is pretty good.

Grocery Manufacturers Association Launches Website on GMOs

WASHINGTON — Grocery Manufacturers Association (GMA) president and CEO,Pamela G. Bailey, today announced the launch of www.FactsAboutGMOs.org, a new website designed to provide consumers, policymakers and the media with answers…

Pyure Brands Introduces Organic, Non-GMO Erythritol Sweetener

NAPLES, Fla. — Pyure Brands, the privately-owned healthy sweetener company, has pioneered a new way for commercial food and beverage manufacturers to sweeten their products without significantly increasing calories. Already…

PepsiCo Official Launch Partner for iTunes Radio

PURCHASE, N.Y. — PepsiCo, Inc. (NYSE: PEP) today announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live…

CrampX Water Adds New Distribution Partner

LEES SUMMIT, Mo. — CrampX water continues to grow in the functional water #beverages targeting baby boomers and athletes who suffer from muscle cramping by adding Medco Sports Medicine to…

Pulse Beverage Unveils Digital Sales Stand

NORTHGLENN, Colo. — Natural Cabana® Lemonade and the PULSE® brand of functional beverages are now available for purchase directly from Pulse Beverage Corporation’s (OTCQB: PLSB) digital sales stand at www.pulsebeverages.com.…

Nesquik Launches ‘Bunny Ears’ Marketing Campaign

NEW YORK — Nestle Nesquik and Ogilvy & Mather engaged parents and children across the country in a new way by asking them to celebrate September 16th as National Bunny…