One of the most enjoyable parts of my work is that I get to visit with so many beverage marketers. They open up their offices, share their visions, and let me catch a glimpse of the drawing board. We talk to assess the trends, past and present successes and failures, and where to go next. Bringing out new brands and SKUs, and upgrading packaging efforts, make for key aspects for competing, envisioning the next great thing, and staying solvent.
MOORPARK, Calif., Sept. 18, 2013 (GLOBE NEWSWIRE) — Montalvo Spirits, Inc. (OTCQB:TQLA) (“Montalvo” or the “Company”), a developer, marketer and distributor of premium alcoholic beverages, announced today that they have…
BOULDER, Colo. — There’s more to a great beer bar than selection. To recognize the innovative and unique establishments where craft brewed beer is served,CraftBeer.com—the Brewers Association (BA) website for…
SCOTTSDALE, Ariz. — The Alkaline Water Company Inc.(OTCBB: WTER) (“Alkaline” or the “Company”), developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and sold as a…
Popeye Energy is an energy drink that is made with 75 percent juice and labeled as an energy supplement. While juice-heavy energy drinks have been tried before without much success, it seems like something that fits well with the Popeye brand.
Louisville Distilling Company Will Release 350 Total 9-Liter Cases of the “Best Spirit in the World” Louisville, Kentucky (September 13, 2013) – Louisville Distilling Company today announced the limited-edition release…
Roaring Lion energy drink has announced the launch of a new home-delivery program for fans, “The Big Roar”, which is billed to ‘bring the roar right to your door’ on…
VERNON HILLS, Ill. — Tetra Pak®, the world leader in food processing and packaging solutions, released the findings of its 5th biannual environment survey, highlighting a rising demand for renewable…
SAUSALITO, Calif. — Fred Water announced today that it has partnered with Dr. Robert Lustig and his Institute for Responsible Nutrition in Fred Water’s mission to educate consumers on the…
LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Reed’s Ginger Brews, Virgil’s Sodas and Reed’s Culture Club…
Talk about premium. The juice category keeps getting closer to fresh-squeezed, and improving price points as it does. By constantly raising the ceiling on process technology, the top end of the juice category continues to allow the development of new brands and a new definition of fresh.
IQ Energy is a liquid supplement that is marketed as one that will boost energy and enhance memory capabilities. Formulated with caffeine and nicotinamide adenine dinucleotide + hydrogen, which the company promotes as a “NASA tested” ingredient, the product is, in our opinion, likely to face the same stumbles as others that touted "memory-enhancing" functionality.
Ars, France (September 16, 2013) – Citadelle, the award winning French gin from Cognac Ferrand, has launched its first U.S. retailer case card program that celebrates the local bartender in…
Company remains committed to promoting a sustainable environment CLERMONT, Ky., Sept. 16, 2013 /PRNewswire/ — The Jim Beam American Stillhouse announced today that it has received LEED® Gold certification. Established…
