KeVita is launching a new product exclusively in Whole Foods after the first of the year, debuting its first entry into the hot “cleanse” category with KeVita Daily Cleanse. And it’s happening at the same time that the company is plowing new ground in mainstream channels.
As we come to the close of what has been a tumultuous year, I want to take stock of some of the issues that have dominated the news recently. The events of the past few weeks in my home city of New York are staggering and overwhelming. The efforts to recover and rebuild have been exemplary. It’s a stark contrast to an issue that has dominated our beverage universe – the controversy surrounding an unjust wrongful death lawsuit filed against Monster Energy.
Third Annual Company Mission Report Outlines Practices for Sustainability, Growth & Innovation (Bethesda, Md. – December 18, 2012) – Honest Tea®, the nation’s top-selling organic bottled tea company today released…
The PepsiCo shuffle continues. After revealing a multi-million dollar marketing partnership with Beyonce and recent plans to “drinkify” snacks, the carbonated soft drink giant announced that it has added another sweetener to Diet Pepsi, according to the Associated Press.
A Chicago-area business has filed a class action lawsuit against Nestlé Waters North America Inc. (NWNA) claiming that five-gallon jugs of its Ice Mountain Water brand are falsely advertised as containing spring water when in actuality the water comes from a municipal source.
FORT LAUDERDALE, Fla.–(BUSINESS WIRE)– National Beverage (NASDAQ: FIZZ) is once again embracing the opportunity to give deserving children . . . Hope ? this holiday season! Consumers across the nation…
Much like the bevy of other sports/hydration drinks on the market, enterade is marketed as a dietary supplement for "hydration during stressful exercise and endurance sports." However, unlike competing brands, enterade contains a bare bones formulation of water, natural flavor, and sodium bicarbonate that makes the product rather unpleasant to consume.
NEW YORK, December 17, 2012/ — WAT-AAH!, a line of functional water for kids and teens, is now available in Stop & Shop, Giant-Landover and Giant-Carlisle – the subsidiaries of…
PALM BEACH, FLA. — In a world saturated with fast-food chains, sugar-filled sodas and high-calorie snacks, it’s refreshing to encounter a healthy option that brings together taste, health and pizzazz.…
WAYZATA, Minnesota, Dec. 17, 2012 – The Truvia business, the global leader of stevia sweeteners, and Grupo Herdez, a market leader in the production, distribution, and sale of foods in…
As an investment banker with Silverwood Partners working in the healthy/active living consumer packaged goods (CPG) space, I’ve often said that the joke about investors is true – they enter the room walking backwards with their eye on the exit. Perhaps entrepreneurs and founders should, as well. Unless you are building a company to comfortably live off of cash flows, you will need to sell your company at some time.
The Hartman Group, Inc. today announced that Laurie Demeritt, the current president and COO of the company, is being elevated to Chief Executive Officer of the firm. She succeeds Harvey…
Start with some capital, any capital at all, and so long as your brand has growth potential, you could be the next Starbucks or Rockstar. This message was repeated on the second day of BevNET Live Winter 12 in Santa Monica, CA, as representatives from big-time brands shared their paths from humble beginnings to current prestige before a bevy of note-taking startups.
An new online petition is calling for PepsiCo to stop formulating its Gatorade line of sports drinks with brominated vegetable oil, an ingredient tied to flame retardant chemicals, according to The New York Times.
