News

HINT Signs New Distribution Deal with L.A. Distributing Co.

Hoping to make a big splash in the country’s second largest market, HINT Water has signed an agreement with L.A. Distributing Co. to distribute the brand throughout Los Angeles county. HINT, which markets still and sparkling lines of unsweetened, flavored waters is looking to the upstart DSD distributor to dramatically increase its presence in the market, specifically in mainstream grocery and up and down the street retailers.

Reed’s Inc. Moves to the New York Stock Exchange

LOS ANGELES, CA–(Marketwire – Dec 19, 2012) – Reed’s Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide announced today the pending transfer of the listing…

Can a Game Help Change Lives? Coca-Cola Thinks It Can.

The Coca-Cola Company Introduces (THRED), A New Mobile Game that Aims to Help End Mother to Child Transmission of HIV by 2015 ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company today announced the launch…

Morgan Stanley: Energy Growth Slows in C-Stores

As energy drinks continue to take heat from politicians and federal agencies for their caffeine content and labeling, the sales growth of Monster Energy and Red Bull has slightly decelerated, according to a consumer price index (CPI) report released Friday by Morgan Stanley.

Gatorade National Football Player of the Year: Max Browne

SAMMAMISH, Wash., Dec 18, 2012 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports,…

Review: Essentia Water

As far as bottled water is concerned, high pH (aka alkalinized) water is certainly all the rage right now, at least in terms of new product introductions. And for many of the high pH brands that have been around for a while, rebranding efforts are underway. That’s exactly the case for Essentia, which has gone from being a brand that could blend in with the spring water masses to something that is attempting to establish itself as modern and sporty.