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NEO Launches Organic Energy Drink With Electrolytes

by Press Release, Mar. 6, 2013 at 9:26 am

Debuts the First Energy Drink With Electrolytes to Retailers at Expo West 2013 SANTA MONICA, CA – (March 6, 2013) – NEO North America, the company behind enhanced alkaline super…

Mamma Chia Launches New Line of Snacks

by Ray Latif, Mar. 5, 2013 at 2:59 pm

It was PepsiCo CEO Indra Nooyi that famously coined the word “drinkify” in reference to the company’s plans to turn some of its snack products into new and innovative beverages. Along the same lines, Nooyi’s CEO counterpart at Mamma Chia, Janie Hoffman, will look to build upon the rapid growth of her brand by – in essence – “snackifying” the company’s line of whole chia seed and juice blends.

FRS Calls Latest Lawsuit “Completely Ludicrous”

by Ray Latif, Mar. 5, 2013 at 1:10 pm

Faced with a class-action lawsuit alleging that the company’s ties to disgraced cyclist Lance Armstrong resulted in false advertising, FRS today issued a statement furiously denying the claims and vowing to fight the case.

Download BevNET’s Show Planner for Natural Products Expo West 2013

by Ray Latif and Adam Stern, Mar. 5, 2013 at 12:07 pm

We're gearing up for New Hope Natural Media’s 33nd annual Natural Products Expo West show held this week at the Anaheim Convention Center in Anaheim, Calif. Co-located with Engredea and Nutracon, Expo West along with its sister show Expo East, are the leading venues to see and sample all-natural and organic products. As always, BevNET.com will be on hand to cover and report on the beverage-related exhibitors at the show – over 150 in total this year.

Review: Z.E.N. Pure Pressed

by BevNET.com Staff, Mar. 5, 2013 at 11:22 am

As new juice cleanse brands continue to emerge, companies are stretching to find niche appeal with varying formulations and marketing messages. Z.E.N. (Zero Effort Nutrition) Pure Pressed, which markets a line of juice cleanses that are packaged as multi-bottle daily regiments, is one such company, and while we found the products enjoyable from a flavor standpoint, the branding needs significant refinement.

AQUAhydrate Launch Logs Two Billion Media Impressions

by Press Release, Mar. 5, 2013 at 10:56 am

LOS ANGELES — Actor/producer Mark Wahlberg and entertainment powerhouse Sean “Diddy” Combs have turned the beverage industry upside down with the launch of their newest venture, water brand AQUAhydrate. Kicking…

I AM to Debut New Line at Expo West

by Press Release, Mar. 5, 2013 at 10:39 am

NEWTOWN, Pa. — I AM enlightened nutrition will debut its latest line extension, I AM FOCUSED, at Natural Products Expo West this March. The natural liquid supplement, sold as a…

Search Expands for Miss Cheerwine

by Press Release, Mar. 5, 2013 at 10:28 am

SALISBURY, N.C. — Cheerwine, the legendary soft drink of the South, kicks off its third annual search for Miss Cheerwine by expanding to five additional markets this year, making it…

Dethrone Royalty Holdings to Launch Dethrone Beverage

by Press Release, Mar. 5, 2013 at 10:18 am

CAVE CREEK, Ariz. — Dethrone Royalty Holdings, Inc. (OTCBB:DRHC) (OTCQB:DRHC), (or “Dethrone”) announced that it will be launching Dethrone Beverage on March 9, 2013 in conjunction with a ribbon cutting…

Helios Kefir Goes Greek with Extra Protein and New Pear & Honey Flavor

by Press Release, Mar. 4, 2013 at 4:32 pm

Lifeway Foods to Showcase Reformulated & Expanded Line at Natural Products Expo West MORTON GROVE, Ill., March 4, 2013 /PRNewswire/ — Helios Organic Kefir from Lifeway Foods, Inc., (NASDAQ: LWAY)…

Monster: Fournier Did Not Die From Our Products

by Ray Latif, Mar. 4, 2013 at 3:44 pm

Citing a trove of medical research funded by the company, Monster Beverage Corp. today issued a lengthy statement denying responsibility for the death of Anais Fournier, a 14 year-old Maryland girl whose family blamed her death on the consumption of Monster Energy drinks.