News

Pitaya Plus Discontinues Juice Line

It may be a disappointing end to a once promising beverage brand, but Pitaya Plus founder Chuck Casano said that discontinuing his company’s line of pitaya drinks is for the best. Casano and his team are now focused on the growth and development of its raw, organic frozen smoothie packs while continuing to support its social mission in working with independent pitaya farmers and single mothers in poverty-stricken communities in Nicaragua.

Omega Infusion Honors National Nutrition Month

PARAMUS, N.J. — March is National Nutrition month and organizations such as the Centers For Disease Control and Prevention and the American Heart Association highlight what individuals can do to…

Rockin’ Refuel Launches National Lacrosse Campaign

PHOENIX — Rockin’ Refuel by Shamrock Farms is hitting lacrosse fields across the country this spring. The brand is kicking off an exclusive partnership with Inside Lacrosse for elite college…

Expo West Intro: ALO Light

Offering consumers an alternative to its higher calorie offerings, ALO has introduced a new line of reduced-calorie, reduced-sugar aloe juice drinks. ALO Light is sweetened with a blend of cane sugar, erythritol and stevia and contains 50 percent less sugar and calories than the brand's original line-up of drinks.

Review: ok.- Energy Drink

“ok.-” Energy Drink is a full-calorie energy drink that is made in Switzerland. Although the product's 16.9 oz can offers a point of differentiation from most other energy drinks, the rest of ok.-'s branding and formulation offers little in the way of innovation and significant separation from the pack.

MetaBrand to Make Trade Show Debut at Expo West

March 6, 2012 – Edison, NJ – Turnkey beverage and supplement company MetaBrand is off to a fast start. Founded in 2012, the ‘concept-to-market’ solutions provider has contributed to the…

Expo West Debut: Coco Libre Protein

With an eye on growing demand for protein drinks, Maverick Brands has introduced a new protein-infused line to its Coco Libre brand of coconut water products. Coco Libre Protein is a blend of organic coconut water and 20 grams of whey and milk protein isolate. The line comes in four flavors - Chocolate, Vanilla, Coffee and Almond - and is packaged in 11 oz. PET bottles.

Mercy Appoints David Racicot as Chief Executive Officer

March 6, 2013 – New York, New York:  Mercy, the pioneering hangover-prevention beverage company, announces that David Racicot has been appointed as Chief Executive Officer. Launched in 2011, Mercy is…