News

Review: Zevia Lime Cola

Zevia has come a long way since its inception, with no meaningful difference in flavor between its products and those of mainstream competitors, most of which are, by comparison, not all-natural. The brand's new Lime Cola - a stevia- and erythritol-sweetened zero calorie soda - is a great example of that.

Bazi International Unveils New AquaBall Website

IRVINE, CA–(Marketwire – Nov 20, 2012) –  Bazi International, Inc. (OTCQB: BAZI), and its operating subsidiary True Drinks, Inc. (“Bazi”), today announces the launch of its new AquaBall website, www.theaquaball.com.…

Sharks Circle, Bite on RuckPack

A few months after showcasing his line of military-inspired energy shots in New Beverage Showdown 3 at BevNET Live Summer 2012, RuckPack founder Robert Dyer pitched his brand to a panel of veteran investors and entrepreneurs on the ABC reality TV show “Shark Tank.” After Dyer's presentation, two panelists agreed to invest $150,000 in RuckPack for a 20 percent stake in the company.

WAT-AAH! Organizes Event With DoSomething.org

NEW YORK, Nov. 19, 2012 /PRNewswire/ — WAT-AAH!, the first premium line of functional sugar, calorie and additive free bottled water for kids by kids, is spearheading WAT-AAH!’s “1 Act,…

Review: Celestial Seasonings Enerji Shots

Celestial Seasonings recently launched “Enerji,” a line of green tea-based energy shots. Despite a solid base of energy ingredients and a rather enjoyable trio of flavors, we do have to wonder how consumers will react to the rather classic and reserved brand that is Celestial Seasonings being mixed with something that’s trying to be modern and edgy in the “Enerji” brand.

OXYwater Donates to the Red Cross, Supports Sandy Relief

Columbus, OH (November 14, 2012) – OXYwater, the Ultimate Healthy Hydration Beverage, donates approximately 100,000 bottles of its enhanced flavored water to the American Red Cross of Camden & Burlington…

SK Energy Announces Partnership With Top NFL Athletes

New York, N.Y. (November 19, 2012) — SK Energy, the energy shot founded by Curtis “50 Cent” Jackson and social entrepreneur Chris Clarke, today announced that two of NFL’s biggest…

Morgan Stanley: CSD Pricing Slows, But Remains Competitive

Despite the category’s decline amid growing trends of health and wellness, pricing of carbonated soft drinks (CSDs) slowed, but remains competitive, according to a consumer price index (CPI) report released by Morgan Stanley. Tracking beverage data for October 2012, Morgan Stanley found that CSD pricing grew by only 0.3 percent, well below September’s growth of 1.5 percent and the trailing twelve month (TTM) average of 2.7 percent.

Attitude Drinks Adds The Kroger Company to Retail Portfolio

PALM BEACH GARDENS, Fla., Nov. 19, 2012 — Attitude Drinks, an innovative beverage brand development company and creator of the Phase III Recovery brand, today announced a sales authorization with…