News

Mercy Announces Launch of Redesigned Can for Holiday Season

NEW YORK, Nov. 26, 2012 /PRNewswire/ — Mercy, the caffeine-free, non-alcoholic beverage that helps prevent hangovers, just launched its newly designed can featuring an angel and blue shield, symbolizing Mercy’s…

Flying Aluminum Beverage Can Becomes Flight for Life

Milwaukee, WI (PRWEB) November 26, 2012 – The all American Manufactured Made all aluminum 100% recyclable green toy called the Toobee, better known as an annular airfoil was developed by…

HyDrive Acquisition Adds To Growing Big Red Portfolio

The makers of the most widely consumed red carbonated soft drink are adapting but not changing with the times. Big Red, the Austin, TX, based producer of CSDs among other beverages, announced Tuesday that it acquired HyDrive Energy, the Rye, NY-based company that markets 30-calorie energy drinks and a zero-calorie energy powder drink mix under the slogan “Energy Done Better.”

Chicago Alderman: Ban the Sale of Energy Drinks to People Under 21

Should energy drinks be age-restricted? A prominent elected official in Chicago thinks so. Stating that he doesn’t “want kids dying because of something that shouldn’t be in their hands,” Chicago alderman George Cardenas has proposed banning the sale of energy drinks to individuals under the age of 21, according to a recent article in the Chicago Sun-Times.

Coca-Cola Taps Emerging Artists for 2012 Holiday Song

Coca-Cola Anthem featured on “A Very Special Christmas®” Benefit Album ATLANTA–(BUSINESS WIRE)–There’s something special in the air this holiday season thanks to Coca-Cola and three emerging music artists tapped to…

Bai Launches It’s First Fitness Video: Bai5 for 5

Bai Brands is proud to present its first fitness video, Bai5 for 5, a quick, full-body conditioning program inspired by 100% natural, 5-calorie bai5 Antioxidant Infusions. Bai5 for 5 delivers…

Review: Solixir

Solixir has unveiled new branding and a new citrus flavor to its line of sparkling botanical beverages. We like what Solixir has done with the redesign and simplification of its packaging which now connects nicely with the botanical ingredients in the drinks.

Big Red Acquires HyDrive Energy

Big Red, Inc. announced today that it has acquired HYDRIVE Energy, marketer of better-for-you energy drinks. The sale, orchestrated by Gary Smith (Big Red) and Mike Weinstein (HYDRIVE), will be effective immediately and adds HYDRIVE Energy drinks to the Big Red portfolio which includes, All Sport isotonic, NuGrape, Thomas Kemper, Nesbitt’s and other beverage lines.

5-Hour Energy Battles Counterfeit Operations

A few days after The New York Times revealed that 5-Hour Energy had been mentioned in U.S. Food and Drug Administration (FDA) reports linking consumption of its energy shots to 13 deaths, Living Essentials, which markets and distributes 5-Hour, announced that it was dealing with another potential loss of revenue and brand reputation: counterfeiting.

Artiste Presents Grapefruit Extracts

Waldwick, NJ -November 20, 2012 – The grapefruit is well-known for its refreshingly sweet yet tangy taste and aroma.  Alike other citrus fruits, it is widely used in the food…