The makers of the most widely consumed red carbonated soft drink are adapting but not changing with the times. Big Red, the Austin, TX, based producer of CSDs among other beverages, announced Tuesday that it acquired HyDrive Energy, the Rye, NY-based company that markets 30-calorie energy drinks and a zero-calorie energy powder drink mix under the slogan “Energy Done Better.”
Should energy drinks be age-restricted? A prominent elected official in Chicago thinks so. Stating that he doesn’t “want kids dying because of something that shouldn’t be in their hands,” Chicago alderman George Cardenas has proposed banning the sale of energy drinks to individuals under the age of 21, according to a recent article in the Chicago Sun-Times.
Coca-Cola Anthem featured on “A Very Special Christmas®” Benefit Album ATLANTA–(BUSINESS WIRE)–There’s something special in the air this holiday season thanks to Coca-Cola and three emerging music artists tapped to…
Bai Brands is proud to present its first fitness video, Bai5 for 5, a quick, full-body conditioning program inspired by 100% natural, 5-calorie bai5 Antioxidant Infusions. Bai5 for 5 delivers…
Solixir has unveiled new branding and a new citrus flavor to its line of sparkling botanical beverages. We like what Solixir has done with the redesign and simplification of its packaging which now connects nicely with the botanical ingredients in the drinks.
Big Red, Inc. announced today that it has acquired HYDRIVE Energy, marketer of better-for-you energy drinks. The sale, orchestrated by Gary Smith (Big Red) and Mike Weinstein (HYDRIVE), will be effective immediately and adds HYDRIVE Energy drinks to the Big Red portfolio which includes, All Sport isotonic, NuGrape, Thomas Kemper, Nesbitt’s and other beverage lines.
A few days after The New York Times revealed that 5-Hour Energy had been mentioned in U.S. Food and Drug Administration (FDA) reports linking consumption of its energy shots to 13 deaths, Living Essentials, which markets and distributes 5-Hour, announced that it was dealing with another potential loss of revenue and brand reputation: counterfeiting.
Waldwick, NJ -November 20, 2012 – The grapefruit is well-known for its refreshingly sweet yet tangy taste and aroma. Alike other citrus fruits, it is widely used in the food…
STAMFORD, Conn. (November 20, 2012) — In Texas, football and those Friday night lights are true to people’s hearts – but the importance of hydration may not always be top…
CHADDS FORD, PA — By simply enjoying a warm beverage this winter, you could give the gift of warmth and help provide a child in need with a brand new…
LOS ANGELES, CA — Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Abraham Natural Foods Corp. will be distributing their new…
Zevia has come a long way since its inception, with no meaningful difference in flavor between its products and those of mainstream competitors, most of which are, by comparison, not all-natural. The brand's new Lime Cola - a stevia- and erythritol-sweetened zero calorie soda - is a great example of that.
DOYLESTOWN, PA — Steaz, a leading natural beverage company, announced today that its USDA Organic, Fair Trade Certified™ green tea based beverage, Steaz Energy, contains healthy and beneficial levels of…
IRVINE, CA–(Marketwire – Nov 20, 2012) – Bazi International, Inc. (OTCQB: BAZI), and its operating subsidiary True Drinks, Inc. (“Bazi”), today announces the launch of its new AquaBall website, www.theaquaball.com.…
