News

Wellmune WGP Now in Take5ive Energy + Immunity

EAGAN, MN – October 22, 2012 – Wellmune WGP®, the clinically proven natural immune healthingredient from Biothera, is now available in a specially formulated beverage in Singapore called Take5ive Energy…

High Caffeine Content in Monster Energy Caused Death of Teenager, Lawsuit Claims

Already the target of an investigation by the New York state attorney general’s office into how the company packages and discloses its caffeine content, Monster Beverage is a facing a new lawsuit alleging that the high caffeine content in its flagship beverage contributed to the death of a Maryland teenager last December.

Gluten-Free Market to Reach $4.2 Billion in Sales in 2012

With nearly one in five U.S. adult consumers now purchasing or consuming products tagged as gluten-free, sales of gluten-free foods and beverages are expected to reach $4.2 billion in 2012, according to a new report from Packaged Facts. As consumers increasingly shift toward healthier lifestyles and become more aware of gluten-free offerings, the category has risen at a compound annual growth rate of 28 percent over the past four year period.

BevNET TV: NACS 2012 – An Interview with Manoj Bhargava of 5 Hour Energy

“To some extent, we’ve become like WD-40.” – Manoj Bhargava, founder and CEO of Living Essentials, the marketer of 5 Hour Energy. At a glance, it may not be the most elegant of comparisons, but when one considers the utter domination that each product shares over its competitors, the analogy is crystal clear. In the same way that there is no "category" for WD-40, Bhargava considers energy shots to be a one-horse stable.

New Organic Coconut Water Powder from Navitas Naturals

This Freeze-Dried Instant Drink Powder is Ideal for Hydration and On-the-Go Lifestyles Novato, California (October 18, 2012) – For thousands of years, tropical cultures have enjoyed the nutritional and thirst-quenching…

Canned Reaction: Hiball’s Rolling Behind New Package

Since moving into the 16 oz. can style that is more typical of the energy drink category, the brand has received not just increased attention from Whole Foods, but also nationwide approval in Kroger for all six of its SKUs (four zero-calorie energy waters and two 100-calorie juice blends), as well as accounts in Ralph’s, Wegman’s, Jewel-Osco and many others.

Mr. Mo’s Lemonades Debut in New England

West Palm Beach, FL (October, 18, 2012) Capitalizing on the rapid growth of the lemonade market and the success of its organic lemonades for the private label market that were…