News

Energy Drink Drumbeat: Class Action Filed Against Redline

A Texas man has filed a class-action lawsuit against Vital Pharmaceuticals, Inc., the makers of VPX Redline, claiming the product made him sick and was marketed deceptively. Redline, an energy drink known for having extremely high concentrations of caffeine, also contains a wide variety of ingredients beyond caffeine-containing compounds, including Yohimbine, 5-HTP, evodiamine, tyrosine, and vinpocetine.

Monster: We Stand by the Safety of Our Products

Faced with a drumbeat of negative publicity relating to revelations that the FDA has reports of five deaths associated in some way with the consumption of Monster Energy since 2009, the company has issued a statement denying its products played a role in the death of 14 year-old Anais Fournier last December.

Dominion Root Beer Featured in People Magazine

Dover, DE – Dominion Brewing’s Root Beer recently appeared in People Magazine’s article “Cheers! Cocktail Recipes for Barack Obama and Mitt Romney.” The publication shared drink recipes perfected by the…

Pro NRG Lands $250K Deal on “Shark Tank”

It may not have been the exact deal that Pro NRG founder Tanya Patruno was looking for, but walking away with a $250,000 investment offer on the reality TV show “Shark Tank” could end up being a critical win for her fledgling beverage brand.

Tampa-Based Complex Beverage, LLC Seeks Investors Partnership

Investor Partners to Receive 40% Profit Shares TAMPA, Fla., Oct.23, 2012 /PRNewswire/ — Complex Beverage, a Tampa-based national beverage company, is looking for strategic partners with necessary assets and beverage…

PURE SWISS Bursts into BevMo

San Francisco/Zurich, October 23rd 2012 – PURE SWISS Inc, a Swiss premium mineral water manufacturer recently reached an agreement with popular retailer BevMo!, a retailer who currently who has 123…

With Armstrong Gone, It’s Tebow Time for FRS

Less than a week after the company severed ties with disgraced cyclist Lance Armstrong, FRS is placing Tim Tebow, its squeaky clean spokesman, squarely at the forefront of a major marketing initiative. Today, FRS announced a new national campaign promoting its relationship with the New York Jets quarterback, who, as a result of Armstrong's departure, is now the premier endorser of its line of quercetin-based line of functional drinks and powders.

Ocean Spray Adds Variety to Cranberry Juice Cocktail Line

With ‘Low Tart’ and ‘2/3 Less Sugar’ Options, Ocean Spray Delivers Cranberry Any Way You Like It! LAKEVILLE-MIDDLEBORO, Mass.–(BUSINESS WIRE)–For more than 80 years, consumers have enjoyed the big, bold…