News

Roaring Lion Launches “Drink Your Vote” Campaign

August 28, 2012 – The Presidential Election season is officially upon us and the battle between the candidates is heating up! Acknowledging their civic responsibilities, Roaring Lion energy drink has…

Coca-Cola Reaches 50 Million Fans on Facebook

As 50 Millionth Facebook User “Likes” Coca-Cola, Brand Announces Plan to Support Online Community in Making the World Happier ATLANTA–(BUSINESS WIRE)–If you could rally 50 million of your friends to…

Emil Capital Partners Takes a SIPP

The private equity company, which manages investments for the family office of a large German private label manufacturer, has made its third beverage investment in less than a year, adding fledgling premium soda brand SIPP to a group that also includes Cheribundi and Balance Water.

Celsius Enlists GBS Smash! Brands to Pump Up New Growth Strategy

In the midst of a new sales and marketing strategy, Celsius Holdings has partnered with GBS Smash! Brands to expand the availability of its calorie-reducing drink. Smash! Brands, the commercialization unit of food/beverage advisory firm GBS Growth Partners, will assist in the development of Celsius' distributor and retailer network and initially focus on expanding the brand's presence in California and Texas.

Coke Zero Rewards Football Fans Who Live Gameday Every Day

Coke Zero Teams with NABISCO™ and EA SPORTS™ to Offer Exciting Prizes for Football Fans Everywhere ATLANTA–(BUSINESS WIRE)–Monday morning quarterbacks, Tuesday night message board trolls and the Wednesday waiver-wire watchers…

Joe DiMaggio Pitching New Coffee Drink for AriZona

AriZona is swinging for the fences with a new coffee drink bearing the name of legendary baseballer Joe DiMaggio. Joltin' Joe is a lightly carbonated espresso beverage made with 80 mg of caffeine, and sweetened with Reb A stevia. The drink contains 100 calories per 16 oz. can, which is wrapped with a sepia-colored photo of DiMaggio as well as black and white images and newspaper headlines touting the outfielder's storied career.

Campbell’s Soup Debuts Two New V8 Juice Varieties

V8 100% Vegetable Juice Adds Hint of Lime and Hint of Black Pepper Varieties CAMDEN, N.J.–(BUSINESS WIRE)–Campbell Soup Company (NYSE:CPB) is expanding its line of V8®100% vegetable juices with the…