News

Whynatte Signs with National Distributing Company

by Press Release,

2nd Largest Liquor Distributor in Country a Perfect for Whynatte Expansion Atlanta, Ga. (September 5, 2012) – Whynatte Latte, Atlanta’s own 8 oz ready-to-drink (RTD) coffee craze, is proud to…

Coco Libre Leaps into Growing Chia Category Coco Libre Leaps into Growing Chia Category

Coco Libre Leaps into Growing Chia Category

by Ray Latif,

In yet another indication of chia's steady emergence as beverage ingredient, organic coconut water brand Coco Libre has launched a new line of coconut water and chia blends. Maverick Brands, the maker of Coco Libre, debuted Coco Libre Organic Coconut Water + Chia at Whole Foods stores in the grocer's North Atlantic, Northeast, Midwest, Florida, and South regions. Coco Libre joins a range of new entries into the chia category over the past year, including Chia Star, Drink Chia, and GT's.

Big Red Links Up with PBV in Carolinas Big Red Links Up with PBV in Carolinas

Big Red Links Up with PBV in Carolinas

by Jeffrey Klineman,

Here's a win for former Red Bull honcho-turned Big Red owner Gary Smith, who managed to get Big Red into Pepsi Bottling Ventures' North Carolina markets starting in July.

Expo East: New Hope Discusses Trends Expo East: New Hope Discusses Trends

Expo East: New Hope Discusses Trends

by Jeffrey Klineman,

Expo East kicks off on Sept. 20 in Baltimore, and when it does it will be accompanied by the debut of a year-long research initiative, New Hope 360’s Next Report. BevNET had a chance to speak with New Hope editor Carlotta Mast about some of the trends that are particularly applicable to the beverage category.

Fitness Celebrity Jillian Michaels Joins EBOOST as “Chief Energy Officer” Fitness Celebrity Jillian Michaels Joins EBOOST as “Chief Energy Officer”

Fitness Celebrity Jillian Michaels Joins EBOOST as “Chief Energy Officer”

by Ray Latif,

Fitness celebrity Jillian Michaels has joined EBOOST as an investor and brand ambassador. EBOOST markets a line of vitamin-enhanced powder packets and shots and Michaels joins a roster of athlete investors in the company, including New York Knicks forward Amar'e Stoudemire and Miami Dolphins tight end Anthony Fasano. Michaels will hold the role of "Chief Energy Officer" for EBOOST.

Cott to Launch First-Ever Line of PoP Shoppe Cans

by Press Release,

Burlington, Ontario (September 5, 2012) – The PoP Shoppe today announced an exclusive partnership with Cott – the world’s largest retailer brand beverage company– to launch the first-ever line of…

Chia\Vie Teams Up with Cascadia Managing Brands

by Press Release,

Monterey, CA (September 6, 2012) — Chia\Vie® (www.drinkchiavie.com), a delectable ready-to-drink fresh fruit and ground chia smoothie announced today that it has signed a brand management agreement with Ridgewood, NJ…

Roaring Lion Launches “Drink Your Vote” Campaign

by Press Release,

August 28, 2012 – The Presidential Election season is officially upon us and the battle between the candidates is heating up! Acknowledging their civic responsibilities, Roaring Lion energy drink has…