’Easy, Now” Campaign From Fraser & Thompson Has Founder Michael Bublé Asking Us All to Tone It Down
Michael Bublé announced his highly-anticipated Fraser & Thompson Whiskey with promises of an integrated marketing campaign to follow.
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BevNET Live Winter 2023: Innovation Through Portfolio Expansion
The process of successfully transforming a brand into a portfolio company, which is certainly no small feat, was a hot topic of discussion at BevNET Live Winter 2023, which took place last week on December 4 and 5 in Marina Del Rey, California.
Swoon Appoints New CMO, Sales and Commercialization VP
Zero sugar tea and lemonade maker Swoon today named two new executives, both with experience at large CPG companies, to oversee marketing and sales. Sarah Gustat will serve as Swoon’s first ever CMO and brings over 15 years experience in the beverage industry.
New Barn Organics Announces Commitment to the 100 Million Acres Initiative
Committed to transparency with an ethos rooted in regenerative growing practices and sustainability in the food industry, New Barn Organics announces that it is a part of the 100 Million Acres Project, a revolutionary initiative driven by the creators of the culture-shifting documentary Common Ground.
Taste Radio: Yes, Call It A Comeback. Why Innovation Is Key To Rudi’s Revival.
Jane Miller and Adam Hertel, the CEO and Chief Sales Officer, respectively, of Rudi's, discussed their plan to breathe new life into the legacy bakery brand, how they identified its most pressing issues, why they are emphasizing innovation and how Rudi’s is working closely with retail partners to develop new products that can resonate with new and existing consumers.
Trouble Staying Dry This January? HOP WTR’s Hired A Hypnotist To Help Consumers Stay Dry
Last year, one in five adults participated in Dry January, but not everyone completed the challenge.
Waterford Whisky Announces Three New Cuvée Releases
Waterford Whisky, the terroir-driven producer of authentic and natural whiskies, is excited to introduce a new core range of Cuvée Concepts to the United States.
BevNET Live Winter 2023: The State of the Market
As brands and retailers face big concerns about the state of the economy heading into the new year, the panels and presentations at BevNET Live Winter 2023 tackled those questions head on.
Santa Teresa Unveils New “Great Rum, Greater Purpose” Campaign
Santa Teresa, Venezuela's oldest producer of award-winning single-estate rum, proudly debuts its latest ad campaign, “Great Rum, Greater Purpose,” for the first time getting to the heart of the transformational journey integral to Santa Teresa’s mission.
Better Than Booze Expands Reach With Distribution in Six New States
Better Than Booze, the trailblazing Nashville-based non-alcoholic beverage brand, is thrilled to announce its expansion in six new states, including Ohio, Wisconsin, Georgia, Missouri, Kentucky, and New Hampshire.
Mitra9 Introduces Kava 2.0
Mitra9, a pioneering functional beverage brand, is thrilled to announce the launch of its latest creation: Kava 2.0.
Q Mixers Releases Secret Holiday Bingo Cards
We can't fix your holiday gatherings, but we can make them entertaining. Introducing Q Mixers' Secret Holiday Bingo Card, the game that will keep your family on their toes and is sure to spark some quiet laughter and knowing glances.
Drizly: Non-Alc Continues Growth, Newcomers Top The Charts
Newcomers in non-alc spirits are climbing up the list of Drizly’s top-selling SKUs, illustrating how brands are continuing to find innovative ways to replace drinking occasions.
The Pickle Juice Company Announces Canadian Expansion
Pickle Juice, the pioneers of the all-natural way to stay hydrated and stop muscle cramps, is pleased to announce an aggressive retail expansion plan for the Canadian market, providing easier access to a growing market.