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AIDP Announces KoACT is Now GRAS

by Press Release, Apr. 4, 2012 at 10:25 am

KoACT with three U.S. patents provides bone support by combining calcium and collagen together as a unique patented nutritional ingredient. CITY OF INDUSTRY, CA (April 3, 2012) – KoACT®, a…

7UP Gives Fans a Chance to Win “Survivor” Trip of a Lifetime

by Press Release, Apr. 4, 2012 at 10:21 am

CBS and 7UP Announce Partnership with “Survivor: One World” PLANO, Texas–(BUSINESS WIRE)–To celebrate its partnership with “Survivor: One World,” 7UP is giving fans a chance to win* an extraordinary adventure…

TSG Consumer Partners Names Brian Krumrei as a Managing Director and Partner

by Press Release, Apr. 4, 2012 at 10:15 am

Jenny Baxter Named A Principal SAN FRANCISCO, CA, April 4, 2012 – TSG Consumer Partners LLC announced today the promotion of Brian Krumrei to Managing Director and Jenny Baxter to…

H2O Overdrive Announces New and Improved Formula and Packaging

by Press Release, Apr. 4, 2012 at 9:51 am

SALT LAKE CITY, UT–(Marketwire – Apr 4, 2012) – Innovative Health Solutions LLC (IHS), the maker of H2O Overdrive™ and H2O Overdrive HYDRATE™, announced today the introduction of new packaging…

Reed’s, Inc. Announces New Distribution Agreement for the Greater Detroit / Ann Arbor Regions of Michigan

by Press Release, Apr. 4, 2012 at 9:46 am

Mainstream Distribution Continues to Build LOS ANGELES, CA–(Marketwire – Apr 4, 2012) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that…

Lawsuit Calls Simply Orange “Misleading”

by Ray Latif, Apr. 4, 2012 at 9:15 am

It turns out that even beverage giants aren’t immune from the recent outbreak of lawsuits infecting the industry. Earlier this week, the JD Journal reported that Coca-Cola was hit with a lawsuit claiming that the name and marketing of the company’s Simply Orange brand are misleading. The suit contends that the beverage is not simple orange juice; rather, it is juice that is heavily processed and contains added flavorings and constituents to change its color, consistency, taste, and aroma.

Hall of Fame Beverages Announces New CEO, Moves Operations to Dallas

by Ray Latif, Apr. 3, 2012 at 2:20 pm

DALLAS, TX–(Marketwire – Apr 3, 2012) – Hall of Fame Beverages, Inc. (PINKSHEETS: HFBG) announces Greg Thrasher will be the company’s new Chief Executive Officer. After months of searching for…

Dream Water Announces Major US Expansion Through Target, Kroger and Safeway

by Press Release, Apr. 3, 2012 at 1:19 pm

Dream Water® Now Sold in Over 25,000 Locations Nationwide Miami, FL – (April 3, 2012) – Dream Products, LLC, today announced new alliances with major retail chains Target, Kroger and…

ZICO Announces New Team of Athlete Endorsers

by Ray Latif, Apr. 3, 2012 at 1:15 pm

Looking to strengthen its position as a natural alternative to traditional sports drinks, ZICO has unveiled a new team of athlete endorsers. And while Team ZICO appears to be the big-name part of the company's marketing initiatives for 2012, the company says it ZICO has more in store. Marketing VP Bill Lange told BevNET that the company will pump up its marketing spend by 75 percent over 2011 and is close to signing a "major celebrity" as an endorser.

Spindrift Soda Heads West

by Ray Latif, Apr. 3, 2012 at 1:15 pm

Hoping to take advantage of the vast access to fresh fruit in the state for use in its premium, locally-sourced drinks, Spindrift Soda is opening a West Coast facility in California wine country. The company, which produces a line of all-natural, fruit juice-infused sodas, has opened a new production facility in Healdsburg, California, and will begin distributing in the state later this week.