LAS VEGAS (May 6, 2012)—XYIENCE has added Fuel TV host, stuntman and pro BMX rider Mike “Rooftop” Escamilla to its team of brand ambassadors. Escamilla will represent both the Xenergy energy drink and XYIENCE supplements brands through 2012. As a part of his contract, Escamilla will make personal appearances for XYIENCE Xenergy, the official energy drink of the UFC, at key MMA and action sport events as well as beverage industry and health and fitness tradeshows. In addition, his image will appear on the brand’s website and advertising campaign.
Escamilla, 34, rolled onto the BMX scene when he was just 14 years old, landing first place podium finishes in contests like the 1996 ESPN X Trail Street Contest and the ’98 Hard Trick Contest at the Goodwill Games. Named one of Ride Magazine’s most influential riders of the 1990s, his accomplishments include breaking the world records for the longest BMX back flip—measuring 62 feet 2 inches—and the longest 360 performed on a BMX bike, both at X Games 11 in August 2005 at the Staples Center in Los Angeles.
Escamilla is the current co-host of Fuel TV’s “Strangers in Danger” with BMX rider Zack “Catfish” Yankush. The pair travels the world taking part in strange rituals and bizarre stunts such as eating a live octopus, working as sewer divers in Mexico and occasionally breaking bottles on their foreheads. The show is in its second season.
“Mike’s career as an athlete and in media embodies the values that XYIENCE supports—creating a lifestyle that’s centered around one’s passion for a sport,” says John Lennon, XYIENCE president. “He’s been a pioneer in BMX and the audience he reaches is inclusive of MMA fans, but also enables XYIENCE to communicate with a broader group of those committed to an active lifestyle. We are looking forward to a successful relationship.”
The show isn’t Escamilla’s first on-screen appearance, however. He made his feature film debut in 2002, alongside Vin Diesel in “XXX” playing a ramp truck passenger. He’s also spent time doing stunt work for NBC’s “The Cape,” “Chuck” and “Outsourced.” Escamilla is also a regular on The Learning Channel’s (TLC) hit show, “LA Ink.”
“I am thrilled to be part of this dynamic and evolving brand,” says Escamilla. “XYIENCE and I are cut from the same cloth and share a commitment to excellence. With XYIENCE constantly exploring new opportunities and expanding its market, I’m looking forward to helping reach new audiences and solidifying XYIENCE’s reputation for being the leader in sports nutrition and energy.”
About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle. For more information, please visit XYIENCE at www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.
Xenergy (pronounced zen-er-gy)
XYIENCE Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar-free, zero calorie drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Mango Guava, Cran Razz and Blu Pomegranate. Xenergy Xtreme flavors include Frostberry Blast and Fruit Punch. Xenergy is available throughout the United States and Canada.