News

Video: Interview with Debbie Wildrick of BAZI Video: Interview with Debbie Wildrick of BAZI

Video: Interview with Debbie Wildrick of BAZI

by BevNET.com Staff,

In her 30-plus years in the beverage industry, Debbie Wildrick has gained a strong reputation as a savvy sales and marketing executive for 7-Eleven and Tropicana as well as for several entrepreneurial start-ups, including FRS Healthy Energy. In December 2010, Wildrick joined energy shot maker BAZI as the executive vice president of sales and marketing, and in a recent interview with BevNET founder John Craven, Wildrick spoke about her new role at BAZI as well as the challenges of brand building, particularly in the thriving, highly competitive, energy beverage category

Gatorade Goes DSD to Dollar General Gatorade Goes DSD to Dollar General

Gatorade Goes DSD to Dollar General

by Aaron Dentel-Post,

PepsiCo, Inc. has announced it will begin bringing Gatorade directly to Dollar General’s 9,200 stores on Monday in a move that the company expects will bring double-digit growth in sales…

In Zone Brands Announces New Value Packs Available at Walmart

by Ray Latif,

ATLANTA, GA (May 11, 2011) – In Zone Brands™makers of BellyWashers®, TummyTickler®, and TummyTickler® Tots Healthy and Fun children’s beverages, has announced new package formats of the current beverage line,…

Portola Packaging Announces Closure Price Increase

by Ray Latif,

Naperville, IL (May 11, 2011) —Portola Packaging, Inc. is announcing a closure price increase, effective June 1, 2011, due to non-resin cost inflation.  The increase, subject to certain terms and…

Celsius Announces Intention to Delist Celsius Announces Intention to Delist

Celsius Announces Intention to Delist

by Ray Latif,

In a recent press release, Celsius Holdings, Inc. announced its intention to deregister as a reporting company. Celsius stated “that given its downsized level of operations, it is in the…

Madonna Welcomes Rihanna to the Vita Coco Family

by Ray Latif,

New York, NY (May 11, 2011) – Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., today announced that Rihanna will be…

Wolfgang Puck Iced Coffee Set for Major U.S. Expansion

by Ray Latif,

BEVERLY HILLS, CA (May 11, 2011) — After its initial 2009 launch in Beverly Hills, Wolfgang Puck Iced Coffee (WPIC) is Eastbound, rolling into The Fresh Market stores this month…

OmegaWater is Now on Shelves at Duane Reade

by Ray Latif,

NEW YORK, NY –(BUSINESS WIRE)–OmegaWater, the only zero sugar, zero calorie, flavored water fortified with omega-3s, is on shelves at Duane Reade stores throughout the New York metropolitan area. “Duane…