News

AriZona Beverages Goes Tropical with CocoZona

WOODBURY, NY  — AriZona Beverages USA LLC is pleased to introduce CocoZona, a beverage made of 100% pure coconut water and the first on the market to come in a…

Fluxome Resveratrol Obtains GRAS Status

(04.04.2011) Fluxome® Resveratrol has obtained self affirmed GRAS and it has thus been confirmed to be safe to use as a food ingredient. The GRAS status enables further use of…

Diet Coke Plus Lawsuit Dismissed

A federal judge in New Jersey has rejected two plaintiffs’ claims that they were deceived by the Coca Cola Co. into believing that Diet Coke Plus was a healthy drink,…

Luna and Lara Pure Spring Water For Kids Makes U.S. Debut

LOS ANGELES (February 27, 2011) – eauVolution, Ltd announces the StartSmart campaign featuring Luna and Lara®, an all new flavored bottled water range specially formulated for children featuring a variety…

Danisco Boosts Health With Pine-Derived Phytosterols

Danisco enhances its cardiovascular health platform by teaming up with Arboris, the world’s largest producer of pine-derived phytosterols Danisco has signed a long-term agreement with US-based company Arboris to market…

Beverage Brands Lead IRI’s Pacesetters

Led by POWERADE ION4 and vitaminwater zero, beverages comprised five of the top ten “New Product Pacesetters” of 2010 in a recent report published by SymphonyIRI.  The report, themed “Innovating…

New Hires, New Promos, New Distribution, New Products

Hiring: The Ginger People, the leading producer of high-quality ginger products in the U.S., continues its evolution with the announcement of Steven J. Brancamp as National Sales and Marketing Director.…

Pecoriello: Pepsi Next? Next!

Reports that Pepsi will be launching a new mid-calorie cola, Pepsi Next, has been met with skepticism by a leading beverage industry analyst. In a research note filed by Bill…