BALA CYNWYD, Pa. –May 6, 2011 Skinny Nutritional Corp. (OTC BB: SKNY.OB) the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that Tarik M. Ferron has been promoted to Vice President of DSD Sales for Skinny Nutritional Corp. from his previous position of Mid-Atlantic Regional Sales Manager. Ferron brings with him over 15 years in the beverage industry.
Mr. Ferron attended Drexel University where he entered the industry with a co-op with food brokerage firm, R.L. Fitzwater. After his time with Fitzwater, Tarik moved on to Philadelphia Coca Cola Bottling Company where he spent over 10 years in both operations and sales.
Coming on board with Skinny Water in 2008, Tarik has spent the last 3 years developing and strategically exposing the Skinny Water Brand to various markets, as well as cultivating key business relationships with distributors. Prior to his appointment, previous positions within the Company include Tarik as Regional Sales Manager covering Pennsylvania & New Jersey, a territory increase to the Mid-Atlantic States, then expanding to New York, and eventually New England. As the Vice President of DSD Sales, Tarik is now responsible for strengthening our current organization of distributors and completing the national distribution network for Skinny Water.
Michael Salaman, CEO for Skinny Nutritional Corp states “Tarik has the leadership qualities and initiative to handle the demands of both the distributor and retailer network. Skinny Nutritional Corp today operates 47 distributor relationships and over 50 retailer relationships. Tarik has played a critical role in Skinny Water’s growth and we are very proud to have Tarik on our team as we continue our expansion throughout the United States.”
The Skinny Water® lineup features eight great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up) and as part of its ‘Sport’ line: Blue Raspberry (Fit), Pink Berry Citrus (Power), Kiwi Lime (Active) and Goji Black Cherry (Shape). Every bottle of Skinny Water® has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.
ABOUT SKINNY NUTRITIONAL CORP. Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp., the creators of Skinny Water®, a zero-calorie, zero sugar, zero-sodium and zero-preservative enhanced water with key electrolytes, antioxidants, and vitamins. Skinny Water comes in eight great-tasting flavors that include Acai Grape Blueberry, Raspberry Pomegranate, Orange Cranberry Tangerine and Lemonade Passionfruit, and as part of its ‘Sport’ line: Blue Raspberry, Pink Berry Citrus, Goji Black Cherry, and Kiwi Lime. Skinny Nutritional Corp. also expects to launch additional branded products, including Skinny Smoothies®, and other Skinny branded beverages. For more information, visit www.SkinnyWater.com and www.facebook.com/skinnywater.