After 14 consecutive seasons of racing and partnership with the Mercedes-AMG PETRONAS Formula One Team, during which time we have experienced the full range of highs and lows of motorsport, Monster Energy will begin a new chapter in the sport from the start of the 2024 season.
In this latest round of distribution news, we check in with Lo Siento, Never Say Die Bourbon and Diageo’s Mr Black Coffee Liqueur.
NERD Focus – the energy drink with powerful nootropics and performance-boosting nutrients – announces its deal with convenience store chain QuickChek to distribute “The Original Think Drink” to 153 stores in New Jersey and New York.
HOIST one of the fastest growing hydration beverages in the U.S., is thrilled to announce its latest partnership with Melissa Bachman.
Energy drink maker Lucky F*ck, launched by Kate Farms founder Richard Laver, has landed a $4 million seed investment from Imaginary Ventures to expand its distribution into Southern California and Texas.
Latin American CPG portfolio company Beliv is continuing its U.S. expansion, this time with a new in-house brand targeting the emerging functional soda category: Mighty Pop.
Non-alcoholic beverage sales remained “healthy and accelerated” in the two-week period ending November 18 reflecting heightened volume growth despite broadly stable pricing, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Pernod Ricard announced new leadership today for its North America business. Conor McQuaid will take the helm as CEO of Pernod Ricard North America at the start of the new year.
Maya Kaimal, the founder and Chief Culinary and Creative Officer of Maya Kaimal Foods, a groundbreaking brand of Indian-inspired sauces, condiments and ready-to-eat dishes, spoke about how her company operates and innovates at the intersection of data, trends and retailer needs, aligning with an investor that could support her vision; and what she’s learned about hiring the right – and wrong – people.
Yerbaé has partnered with Penn State University’s NIL collective, Happy Valley United, in a unique marketing arrangement that includes the release of an exclusive Blue Razz flavor and new distribution partners in Pennsylvania.
After acquiring the small startup brand in 2020, the owners of RTD tea maker Humanitea are getting ready to pour gas in the tank, beginning with a slate of three new flavor innovations.
AdvoCare International, LLC, a leading health and wellness company, announces the launch of a special holiday bundle featuring their White Chocolate Peppermint Meal Replacement Shake and the highly anticipated and customer favorite Spark Snowberry for a limited time only.
Rabbit Hole Distillery announced the release of Amburana, a remarkable Kentucky straight bourbon whiskey finished in new Brazilian Oak barrels.
SIG, a leading packaging solutions provider, has supplied Milky Mist Dairy Food Private Limited with advanced filling technology.
