AllOver Media Acquires Boxi
AllOver Media, the largest multi-platform Out-Of-Home (OOH) media company in U.S., announced the acquisition of Boxi, the nation’s largest tech-infused truck media company.
News
Gran Centenario Teams Up With Mexican Actor And Former Professional Footballer Cristo Fernández for New ‘Incuestionables’ Campaign
Gran Centenario, Mexico’s #1 Tequila and the Official Tequila of the Mexican National Team, is proud to announce a new partnership with Mexican actor and former professional footballer Cristo Fernández.
Conecuh Brands Appoints Steve May as New VP, General Manager of Forthcoming Conecuh Ridge Distillery
Conecuh Brands LLC, a leading producer and marketer of super premium spirits, has added Steve May to their team.
Four Corners American Gin Launches Super Premium Gin Made With Botanicals From Across the Country
A new American gin is launching - a kind of gin that has never been done before. Four Corners Gin is made using only American botanicals. They are sourced from right across the country, each botanical representing a different iconic region.
Company Distilling Continues Distribution Expansion, Bourbon & Gin Now Available in Colorado
Company Distilling Straight Bourbon Whiskey Finished with Maple Wood and Ghost Rail Tennessee Dry Gin are now available in Colorado.
People Moves: Stoli, Lyre’s Name New CEOs
Stoli Group has announced a reshuffle of leadership roles today, appointing former CFO Chris Caldwell as its new global CEO.
Hard Truth Distilling Co. Completes New Rackhouse
Hard Truth Distilling Co., one of the nation's most visited destination distilleries, announced the completion of its second rackhouse.
PRIME Responds After Sen. Schumer Calls for FDA Investigation
As a pro fighter, Logan Paul has gone up against Damian Priest, Floyd Mayweather, and even his own PRIME co-founder KSI. But could his next public bout be with the senior Senator from New York?
SUNBOY Spiked Coconut Water Now Available at Trader Joe’s
Top-ranked US grocery store chain, Trader Joe’s, has picked up the leading alcoholic coconut water brand, SUNBOY Spiked Coconut Water, adding to the canned cocktail company’s rapid retail success.
West Indies Rum and Spirits Producers Association (WIRSPA) Elects First Woman Chair, Margaret Monplaisir of St. Lucia Distillers
The West Indies Rum and Spirits Producers Association (WIRSPA) elected Margaret Monplaisir, the current CEO of St. Lucia Distillers, as the first woman to lead the organization in its 50-year history.
Ross & Squibb Distillery Partners With The Chris Long Foundation’s Waterboys Initiative to Combat Water Scarcity in Kenya
Ross & Squibb Distillery and its Remus Bourbon and Rossville Union Rye Whiskey brands are partnering with NFL legend Chris Long and his Foundation’s Waterboys Initiative to bring a lasting source of clean, safe water to a community of 1,600 in arid southern Kenya.
Breakthru Beverage Group and William Grant & Sons USA Renew Partnership
Breakthru Beverage Group and William Grant & Sons USA announced that they have signed an agreement on a new five-year partnership, building on the two companies’ strong history of success.
SOS Hydration Focuses on Daily Use with Brand Refresh
After rebranding and reformulating its line of powdered beverages, SOS Hydration is sending a new message to consumers around daily wellness.
Taste Radio: Focus On What You Are, Not What You Aren’t. And, The Genius Of WhistlePig’s ‘Single’ Vision.
Don’t try to sell consumers on what’s missing from your products; instead, emphasize and celebrate the best attributes of your brand. The hosts discuss this a simple yet important distinction in this episode. We also feature an interview with WhistlePig’s head of whiskey development Liz Rhoades and chief blender Meghan Ireland about how a new generation of whiskey makers is striving to break traditional boundaries through experimentation and novel production methods.