For a company that has trademarked the tagline “Sunshine in a Bottle,” changing packaging is not an insignificant step. But Vitamin D-enhanced ShineWater is ready to make that jump, announcing this week that its existing 16.9 oz. PET bottles will be phased out over the next year in favor of 16 oz. aluminum cans.
Let the anniversary celebration begin! El Mayor Extra Añejo Bourbon Barrel Aged Tequila is now available at retail locations across the U.S. The ultra-premium tequila, which marks El Mayor’s 25th anniversary, is distilled from Blue Weber agave and aged for 39 months in American Oak bourbon barrels.
Mexico’s #1 Tequila, Gran Centenario, pens multi-year deal as ‘Official Tequila’ for annual World Cup-style tournament featuring all MLS and LIGA MX clubs Gran Centenario Tequila and Leagues Cup announced…
Costa Tequila, the world’s first Hi/Lo blend of Tequila, has added freeride mountain biker Johny Salido as their latest brand ambassador. The humbly self-proclaimed bicycle enthusiast is a rising star…
LOS ANGELES — Casa Azul is pleased to announce its latest strategic celebrity and athlete partner, U.S. Women’s Open Champion Michelle Wie West. As brand investor, Wie West joins an…
In this week’s new products roundup, Pressed Juicery launches a Summer Debloat Program in collaboration with Hilma, Tropicana grows its zero sugar product line and Abstinence Spirits and Mingle Mocktails unveil new non-alc formats.
In an ongoing effort to bring production of rye grain back to Kentucky, Woodford Reserve announced a five-year commitment to purchasing the grain from local farmers while working with the University of Kentucky to conduct research.
Dutch spirits producer Lucas Bols has acquired Nuvo Sparkling Liqueur from the U.S.-based London Group for $5.7 million.
From sweet and savory salsa matcha and date-based energy snacks to craft cocktail tea bags and plant-based whale sperm tortilla chips (yes, we’re serious), the hosts shared their thoughts on the best and most notable products exhibited at the 2023 Summer Fancy Food Show. This episode also features an interview with Dave Colina, the founder and CEO of O2 Hydration, who discussed the sport drink brand’s repositioning and package revamp following the collapse of a major fundraising round.
Breckenridge Distillery, one of the most awarded craft distilleries in the U.S., and winner of World’s Best Blended Whiskey, combines the art of blending whiskey and color through its third Collectors Art Series, a limited release of 96 proof PX Naranja Cask Finish Whiskey with a vibrant new label designed by local Colorado artist and muralist, Sandra Fettingis.
Old Pulteney, fondly referred to as "The Maritime Malt," is excited to launch its new range of whiskies in the United States market: The Coastal Series.
Blake Lively is the newest celebrity to jump into the booze world, although she’s already had one foot in the door.
Yogurt has long been viewed as a staple of healthy diets, but it’s just part of a growing conversation around the gut microbiome – and one in which relevant CPG players, including Danone, are hoping to have a bigger part. We recently chatted with Dr. Miguel Freitas, VP of Health and Scientific Affairs North America, to learn what value the global food and beverage conglomerate sees in funding first party research.
Monster Beverage Corp. has been revealed as the winning bidder for Vital Pharmaceuticals, maker of Bang Energy, per court documents filed Wednesday in the U.S. District Bankruptcy Court in Florida. However, a pending U.S. Federal Trade Commission (FTC) investigation could derail the deal.
