Pepsi unveiled an iconic new commercial with Bad Bunny, his first for the brand, in which the world’s most-streamed artist takes on the dual role of lifeguard and vibe curator.
Leading coconut water brand The Vita Coco Company, Inc.(NASDAQ: COCO) is giving beachgoers another reason to head out to The Hamptons this summer.
C4 Energy, the fastest growing energy drink brand in the US, is launching its Official Energy Drink of Summer campaign, a 100-day cross country summer tour cementing the brand as the go-to energy drink for whatever your summer holds.
Chamberlain Coffee, the ready-to-drink and bagged coffee brand founded by YouTube star Emma Chamberlain, this morning announced it has closed a $7 million funding round led by existing investors Blazar Capital, United Talent Agency and Chamberlain herself.
Music mogul and entrepreneur Sean “Diddy” Combs is suing business partner Diageo today alleging that the brands he co-owns with the spirits group, Cîroc Vodka and DeLeon Tequila, were given worse treatment because he’s Black.
Dollar sales in the two-weeks slowed from 8.7% improvement in the four-week period and +11% for the 12-weeks. Volume sales fell -4.7% in the two-week period (-3.9% for four-weeks) and average pricing “remained robust and accelerated slightly,” up by 12.9% (+12.6% for four-weeks) according to the report.
Spirits group Bacardi is close to an approximately $200 million deal to purchase Ilegal Mezcal, according to reporting in Bloomberg Finance. The group bought an unspecified minority stake in the major mezcal brand in 2017, granting it national distribution.
Roughly one month after closing its fourth fund at $45 million and launching a sister debt platform for the crafts spirits industry, InvestBev isn’t slowing down.
CHICAGO — What happens when a modern take on a convenience store and a modern functional beverage team up to bring energy and mood support to the masses? Today, heywell…
LA FARGE, Wis. — Organic Valley proudly welcomes Abed Abdo as the farmer-owned cooperative’s new Chief Financial Officer (CFO). With over 20 years of experience at the helm of finance,…
LONE TREE, Colo. — As the NA beverage segment spikes and more drinkers get excited about alternative RTD drinks, Lone Tree Brewing is pleased to present a new product in…
Allison and Stephen Ellsworth, the co-founders of Poppi, spoke about the reasons behind better-for-you soda brand’s explosive growth and how the company is maintaining its torrid pace. They also discussed their transition into new roles, Poppi’s remarkable trial conversion and repeat purchase rates, Amazon as a key part of the company’s marketing strategy and why video is king on social media.
Backed with over $50 million in investment, former CEO of the Roundy’s and Mariano’s chains Bob Mariano has embarked on his latest venture in the Chicago area, Dom’s Kitchen and Market. The retailer hopes to have 15 stores by the end of next year building on an omnichannel, experiential type of food shopping grounded in prepared foods, heavier product curation and app-based connectivity.
Marking the 100th anniversary of its Japanese whiskeys, The House of Suntory released first looks at its new campaign with John Wick star Keanu Reeves and the Coppola family this week.
