Breakthru Beverage Group and Deutsch Family Wine & Spirits announced that they have signed an agreement on a new five-year partnership, continuing their strong collaboration to support Deutsch’s fast-growing portfolio.
Eddie Simeon, the co-founder of fast-growing mixer, bitters and soda brand Hella Cocktail Co., spoke about how the company has consistently pursued a thoughtful, and occasionally unorthodox, growth strategy that prioritizes strong unit economics and profitability, the synergistic relationship with its primary investor and how Hella’s three-founder team has been the backbone of its success.
Wheyward Spirit, the female owned, award winning, and sustainably-distilled whey spirit company, announced the launch of their new barrel aged spirit, Wheyskey.
The first in its category, Lily, a functional non-alcoholic beverage, was created by two native New Yorkers committed to finding a guilt-free way to soothe their anxiety.
Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is debuting as the official hydration partner of the SDCCU OC Marathon Running Festival. Electrolit is excited to bring scientifically formulated hydration to runners throughout the weekend at various activation and hydration points around the courses.
Buffalo Trace Distillery is thrilled to release Buffalo Trace Experimental Peated Bourbon, an innovative Kentucky straight bourbon made with smoked peated malt, as the latest innovation from their ongoing Experimental Collection.
Blue Run Spirits announces its first ever Single Barrel Rye Whiskey, dropping just in time for Mother’s Day. Blue Run Kentucky Straight Emerald Single Barrel Rye Whiskey marks the second release from Blue Run’s award-winning Emerald Rye series.
Functional soda maker OLIPOP has announced the launch of its first ad campaign, “Real Love Makes Us,” starring Grammy-nominated singer and songwriter Camila Cabello.
The list of celebrity-backed spirits is getting longer. Often behind the big names are a suite of new innovation houses that are quietly fueling the recent rush of celebrity spirits.
In recognition of their commitment to national park protection, National Parks Conservation Association (NPCA) has named Yellowstone Kentucky Straight Bourbon Whiskey the recipient of its third annual National Park Defender award.
Buzzard’s Roost Sipping Whiskeys announces the opening of the Buzzard’s Roost Whiskey Row Experience in downtown Louisville, at 624 W. Main Street.
With excitement for tequila and agave-based spirits at an all-time high in Texas, three Dallas/Ft. Worth-based entrepreneurs have just introduced La Pulga Tequila, distilled and bottled in Jalisco, Mexico but proudly born here in Texas.
Spirits-based, ready-to-drink (RTD) canned cocktail brand Fishers Island Lemonade has agreed to be acquired by Spirit of Gallo, the spirits division of E. & J. Gallo, the companies announced today in a press release.
Teremana Tequila, the ultra-premium tequila founded by Dwayne ‘The Rock’ Johnson, has announced it has surpassed sales of one million 9L cases sold annually.
