Pepsi Celebrates Its Historic 125th Anniversary with 125-Day-Long Campaign
On August 28, 1898 in New Bern, North Carolina, pharmacist Caleb Bradham renamed “Brad’s Drink,” his popular non-alcoholic digestif, “Pepsi-Cola.”
News
Pronghorn Backs Three More Black-Owned Brands
Investment firm Pronghorn, an initiative focused on boosting Black entrepreneurship in spirits, announced yesterday new investments in three more spirit companies: Abisola Whiskey, Los Hermanos Tequila 1978, and Alexander James Whiskey. Terms of the deals were not disclosed.
Blind Tiger Spirit-Free Cocktails Launches in 164 Giant Food Locations
Blind Tiger Spirit-Free Cocktails is thrilled to announce its most recent partnership with Giant Food broadening its distribution into all 164 locations in Washington, DC, Delaware, Maryland, and Virginia.
Taste Radio: It’s Controversial… Till It Makes Money. Plus, A Sip Of Slane And Eggo Cream.
Is it groundbreaking or headed for infamy? The hosts sample several new products made with controversial (or, perhaps, objectionable) ingredients and flavors and assess the mainstream potential for each. This episode also features an interview with Alex Conyngham, the co-founder of Slane Irish Whiskey, who discussed the duality of building a modern brand that’s rooted in tradition.
Data: Luxury Spirits Decline; RTDs Up On-Premise
Moderate and declining spirit trends continued over the first half of 2023, leaving the category slightly down against the backdrop of inflation-weary consumers looking for high quality deals, according to a new report.
Analysis: Inside the Waterloo Tidal Wave
Waterloo has not yet met its Waterloo. In fact, it’s making more like early season Napoleon, conquering territory and building the empire.
This Week’s New Products: ‘Witcher’ Potion, waterdrop, La Colombe, Electrolit
In this week’s new products roundup, G Fuel recruits The Witcher to create a fruity new caffeine-packed potion, Onyx Coffee seeks to take the guesswork out of brewing an “exceptional” cup of coffee and waterdrop enters the iced tea space.
T. Hasegawa Flavor Manufacturing Facilities Obtain Food Safety Certifications
Food and beverage flavor manufacturer T. Hasegawa USA, Inc. is being recognized by the leading provider of global supply chain assurance programs with certification for the highest possible rating in food safety.
Distribution Roundup: Whole Foods Takes RISE Global, Chamberlain Hits Target
Nitro coffee brand RISE Brewing Co. has gone global in Whole Foods with four SKUs of its ready-to-drink coffee line; Chamberlain Coffee is growing its dry shelf presence with over 375 Target stores nationwide.
Lotus Beverage Alliance Delivers End-to-End Turnkey Solutions for Distillers
Lotus Beverage Alliance, a collective of experienced craft beverage equipment manufacturing companies, announced its turnkey, end-to-end suite of hardware, software, and financing solutions to help distillers quickly and cost-effectively expand into the Ready-to-Drink (RTD) canned cocktail sector.
Design: Mayawell’s Makeover Aims To Meet Category Evolution
When Mayawell began building the identity for its prebiotic better-for-you soda in 2019, the category was still fairly nascent. Now, only four years later, consumer familiarity and well-established category leaders have inspired the brand to lean into its product’s more compelling attributes.
Data: Dollar Sales Up for RTDs & FMBs As Overall BevAlc Vol Slows
Volume growth decelerated on a sequential basis across beer, wine, spirits and flavored malt beverage categories, while holding relatively steady across hard seltzer in the two-week period ending August 12, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
PakTech Introduces 100% Recycled AUS Plastic Manufacturing Down Under
Having experienced significant organic growth in Australia in recent years, PakTech is now establishing an on-the-ground presence, with a contract manufacturing facility in Victoria and a proprietary partnership with Visy.
Golden Tiger Launches New Hibiscus Flavor
With Golden Tiger's sales on the uptick, they've launched a new flavor: Golden Tiger Turmeric Lemonade, Hibiscus. This is the first new flavor the brand has launched over the past few years.