REBBL Rebrand Targets Mainstream; “It’s a Different Consumer”
REBBL has rebranded its packaging and launched a new website in an effort to simplify its consumer messaging to a broader, mainstream audience.
News
ZOA+ Pre-Workout Line Expands Into Powder
Energy drink brand ZOA has officially launched its ZOA+ Pre-Workout line in powdered format. Available in Cherry Lime, Fruit Punch and Wild Berry flavors, ZOA+ Pre-Workout powders are sold online direct-to-consumer and on Amazon for $49.99 per 25-serving tub.
Bill Edwards Joins Bosscal Mezcal as Chief Strategy Officer
Brothers Verne and Nelson Nieves, co-founders and co-owners of Bosscal Mezcal, are pleased to announce that William (“Bill”) Edwards, formerly Senior Vice President of National Accounts On-Premise for Southern Glazer’s Wine&Spirits (SGWS;Miami, FL), has joined Bosscal as Chief Strategy Officer.
Hazelicious Launches Hazelnut Milk in Two Delicious Varieties
Hazelicious, the leading brand in hazelnut-based products, is proud to announce the launch of its line of Hazelnut Milk. Hazelicious, Hazelnut Milk is perfect for those who are looking for a rich, creamy, and more sustainable option to almond milk.
Laws Whiskey House Announces Fan Favorite Honey Cask Finished Bourbon
Laws Whiskey House, the award-winning whiskey distillery in Denver, unveils their newest Special Finish Series release: Honey Cask Finished Bourbon - a sweet collaboration with Bee Squared Apiaries.
Johnnie Walker Launches Blue Label Elusive Umami
Johnnie Walker, the world's number one Scotch Whisky brand1, unveils Johnnie Walker Blue Label Elusive Umami - a pioneering expression inspired by the enigmatic flavor also known as the fifth taste.
Yerbaé Welcomes New York Jets Offensive Coordinator Nathaniel Hackett to Its Team of Investors
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced Nathaniel Hackett, offensive coordinator for the New York Jets, has signed on to its growing roster of NFL luminary investors.
RYSE FUEL Becomes Official Energy Drink of The Buffalo Sabres
RYSE FUEL, the rapidly growing and evolving energy drink brand renowned for its collaborations, announced a new partnership with the Buffalo Sabres.
Six Questions with Jose “Pepe” Hermosillo, Founder and Master Tequilero of Casa Noble Tequila
We chat with the founder of Casa Noble about why innovation has anchored his business model, what beyond organic means, and how being part of the Constellation portfolio has changed the business.
Four Sigmatic Expands Into Albertsons Stores Nationwide
Four Sigmatic, the #1 mushroom coffee and protein brand,1 is growing its Albertsons footprint.
Botanical Brewing Co. Launches First Kanna On Tap In U.S.
Botanical Brewing Co. has crafted and launched the only kanna beverage on tap in the U.S., the company announced.
Positive Beverage Partners With Costco
Positive Beverage announces a groundbreaking partnership with Costco to bring club members one of the healthiest immunity-supporting energy beverages on the market.
BLNCD Naturals Releases New Alcohol-Free 10mg THC Mocktails
BLNCD is proud to launch our latest 10mg cannabis-infused beverage offering in Watermelon Margarita and Cucumber Mojito flavors, available in stores September 15th.
Introducing The Fourth Release Of Prima & Ultima
The fourth release of Prima & Ultima marks the first time the entire collection will be available to purchase in the United States, and the second time individual bottles can be purchased in the U.S.