Vita Coco Is Shaking Up The Hamptons This Summer
Leading coconut water brand The Vita Coco Company, Inc.(NASDAQ: COCO) is giving beachgoers another reason to head out to The Hamptons this summer.
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C4 Energy Claims The Official Energy Drink of Summer Title with 100-Day Cross-Country Summer Experience
C4 Energy, the fastest growing energy drink brand in the US, is launching its Official Energy Drink of Summer campaign, a 100-day cross country summer tour cementing the brand as the go-to energy drink for whatever your summer holds.
With RTD In the Spotlight, Chamberlain Coffee Closes $7M Funding Round
Chamberlain Coffee, the ready-to-drink and bagged coffee brand founded by YouTube star Emma Chamberlain, this morning announced it has closed a $7 million funding round led by existing investors Blazar Capital, United Talent Agency and Chamberlain herself.
Diddy Sues Diageo Alleging Racial Discrimination
Music mogul and entrepreneur Sean “Diddy” Combs is suing business partner Diageo today alleging that the brands he co-owns with the spirits group, Cîroc Vodka and DeLeon Tequila, were given worse treatment because he’s Black.
NielsenIQ: Bev Sales Decelerate as Pricing Continues to Offset Volume Declines
Dollar sales in the two-weeks slowed from 8.7% improvement in the four-week period and +11% for the 12-weeks. Volume sales fell -4.7% in the two-week period (-3.9% for four-weeks) and average pricing “remained robust and accelerated slightly,” up by 12.9% (+12.6% for four-weeks) according to the report.
Bacardi Nears Deal To Buy Ilegal Mezcal
Spirits group Bacardi is close to an approximately $200 million deal to purchase Ilegal Mezcal, according to reporting in Bloomberg Finance. The group bought an unspecified minority stake in the major mezcal brand in 2017, granting it national distribution.
Private Equity Firm InvestBev Expands Programs for Early Founders, Credit-Seeking Distillers
Roughly one month after closing its fourth fund at $45 million and launching a sister debt platform for the crafts spirits industry, InvestBev isn’t slowing down.
Heywell and Foxtrot Market Launch Limited-Edition Cherry Limeade Flavor in Time for Summer
CHICAGO — What happens when a modern take on a convenience store and a modern functional beverage team up to bring energy and mood support to the masses? Today, heywell…
Abed Abdo Joins Organic Valley as Chief Financial Officer
LA FARGE, Wis. — Organic Valley proudly welcomes Abed Abdo as the farmer-owned cooperative’s new Chief Financial Officer (CFO). With over 20 years of experience at the helm of finance,…
Lone Tree Brewing Presents Ufloric Sparkling Water, Hopped Beverage Made With Terpenes
LONE TREE, Colo. — As the NA beverage segment spikes and more drinkers get excited about alternative RTD drinks, Lone Tree Brewing is pleased to present a new product in…
Taste Radio: How A Four-Letter Word Sparked Poppi’s Billion-Dollar Trajectory
Allison and Stephen Ellsworth, the co-founders of Poppi, spoke about the reasons behind better-for-you soda brand’s explosive growth and how the company is maintaining its torrid pace. They also discussed their transition into new roles, Poppi’s remarkable trial conversion and repeat purchase rates, Amazon as a key part of the company’s marketing strategy and why video is king on social media.
New In Retail: Can Dom’s Kitchen & Market Outfox Foxtrot?
Backed with over $50 million in investment, former CEO of the Roundy’s and Mariano’s chains Bob Mariano has embarked on his latest venture in the Chicago area, Dom’s Kitchen and Market. The retailer hopes to have 15 stores by the end of next year building on an omnichannel, experiential type of food shopping grounded in prepared foods, heavier product curation and app-based connectivity.
Spirits Marketing: Keanu Reeves Stars in Suntory Spot, Bacardí Goes in on Sneaker NFTs, Smirnoff ICE Taps Shaggy
Marking the 100th anniversary of its Japanese whiskeys, The House of Suntory released first looks at its new campaign with John Wick star Keanu Reeves and the Coppola family this week.
Taste Radio: The Celebrity Dilemma. Plus, Netflix And… Utz?
At what stage of development should brands consider aligning with a celebrity or athlete? How can companies assess the potential value and impact of those partnerships? The hosts shared their perspective on both topics, and also spoke about why niche brands might need to reconsider certain positioning and packaging callouts that have them collectively scratching their heads.