In this report from Natural Products Expo West 2023 we look at functional drink maker Confidence's rebrand as Emotional Utility Beverage, the launch of Hawaiian Soda Co., New Barn Organic's new claim to Regenerative Organic Almond Milk, and the emergence of lychee flavored drinks.
Boxed Water is taking a bite out of plastic pollution with its newest rollout – Jurassic World-inspired cartons – to grocery retailers across the U.S. Starting in April with its first wave of releases, it will stomp into the family-owned grocery chain Meijer.
At Natural Products Expo West 2023 last week, the publicly-traded company unveiled a rebrand across its product lines – which includes sodas, iced teas, energy drinks and kids beverages. In this video, recorded at the brand’s show booth, Zevia CEO Amy Taylor said the visual refresh is aimed at bringing new consumers into the brand through a modern look.
Perfect Hydration Alkaline Water – a brand on a mission to offer athletes better hydration with premium and refreshing alkaline water in sustainable packaging – announced a partnership with CrossFit making it the Official Water of the 2023 NOBULL CrossFit Games.
Guayakí Yerba Mate, the category leader in yerba mate beverages, announces the launch of Peach Revival – now rolling out in stores nationwide. Inspired by customers’ affinity toward the refreshing flavor of peach, fans can enjoy the yerba mate drink they love, with low sugar and full caffeine.
Monin Americas announces the launch of its new Spicy Agave Sweetener, organic agave infused with a unique blend of Hatch and Guajillo chile peppers. The award-winning premium flavoring company, with over 100 years of experience, will be the first to bring a spicy-flavored sweetener like this to market.
Essentia Water, the pioneer of ionized alkaline water in the U.S., has announced a new partnership with Emmy-nominated actor and producer Millie Bobby Brown.
Circana, the new combined company name for IRI and the NDP group, announced today the second cohort of 13 consumer packaged goods companies for its Diversity and Advantage program (DAP), eight of which are food and beverage brands.
A-GAME beverages, formulated with the ideal ratio of sodium + potassium to create the ultimate hydration experience with less sugar than leading sports drinks, are now on shelves in Publix Supermarkets in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia.
Death Wish Coffee Co. just launched a Dark Spirits: Barrel-Aged Mint Chocolate Whiskey just in time for St. Patrick's Day!
J.F. Haden’s Craft Liqueurs, America’s Craft Liqueur Company, continues to expand its portfolio nationwide with the launch of its fourth expression, J.F. Haden’s Lychee Liqueur.
As we embark on the madness of college basketball in March, J. Rieger & Co. has launched the 2023 limited-edition Rock Chalk Straight Rye Whiskey, in celebration of the storied KU basketball program.
WHITESTONE, N.Y. – BODYARMOR Sports Nutrition today announced its largest campaign in brand history featuring global icon, Jennifer Lopez for BODYARMOR LYTE. The “Choose More” campaign showcases a behind the…
Has a new report touched off industry panic over erythritol? Judging by Expo West, perhaps not quite yet. A week before the show, scientific journal Nature Medicine released a study claiming that erythritol was linked to elevated rates of heart attack and stroke.
