What was once seen as a one-month reset may be evolving into something more lasting for a significant share of Dry January participants, consumer research firm Numerator found in a recent survey of 500 U.S. consumers who planned to partake in the ritual.
New beverage distribution gains include Uncle Arnie’s THC drinks in Specs, Wet Hydration dips into The Vitamin Shoppe and more gut health drinks for Target.
Backed by a $10 million investment in manufacturing tech, Langers Juice is looking to play a bigger role in the growing functional beverage boom.
Vodka-based, ready-to-drink (RTD) hard tea brand Surfside has become a $2 million-a-week or more brand for Stateside in Circana-tracked off-premise channels, but the company is looking beyond its breakout RTD.
Nowadays is deepening its regulatory bench with the hiring of a former Alcohol and Tobacco Tax and Trade Bureau (TTB) program manager as its first Director of Regulatory Affairs.
CCT Sciences has filed a legal complaint against California-based Vertosa, challenging its sourcing of hemp-derived THC.
Recent beverage industry leadership changes include Coke's new digital role, executive changes among THC drinks and a new VMG partner.
Burlap & Barrel didn’t chase scale – and that’s why it’s winning. In this episode, Ori Zohar, co-founder and co-CEO of the single-origin spice brand, explains how resisting the urge to go mass, staying profitable, and focusing on quality and relationships helped build a durable CPG brand.
Patco Brands launched in 2012 with a margarita business and a family-run operation. More than a decade later, the company has quietly evolved into one of the largest producers in the agave wine and ready-to-drink (RTD) space, operating at a scale that rivals far larger beverage groups while maintaining the agility of an independent.
Red Bull has added recent seasonal varieties to its permanent lineup and launched a new LTO can with its NBA athlete Pascal Siakam.
Buda Juice, Inc., a Texas-based manufacturer of cold-chain “UltraFresh” juice, went public this month, with shares trading on the New York Stock Exchange’s American exchange as of January 8 under the ticker symbol “BUDA.”
Japanese beer giant Asahi is deepening its U.S. presence with the national launch of its premium ready-to-drink (RTD) vodka and soda cocktail.
Bloom Nutrition is already hitting the ice with its first-ever athlete partnership in anticipation of the Winter Olympic Games next month.
Moment relaxation beverage is entering 2026 with a Barbie licensing deal and a caffeinated drink line that aligns with trends toward women-positioned energy options.
