Two beloved sparkling water brands are joining forces yet again. SodaStream and bubly are bringing consumers a new way to enjoy the bubly bounce flavors they love from the comfort of home. bubly bounce for SodaStream is now available to purchase in three flavors: Triple Berry, Citrus Cherry and Blueberry Pomegranate. The drops, with 19mg of caffeine, no sweeteners, can be used to kickstart your day or as an afternoon pick-me-up.
Breakthru Beverage Group, a leading North American beverage distributor with operations across the United States and Canada, announced that Stephanie J. Soto has been appointed to the role of Executive Vice President, Chief Human Resources Officer. As a member of the company’s executive leadership team, Stephanie will be responsible for all aspects of Human Resources including the development of a diverse and multifunctional human capital strategy, end-to-end talent management, and labor and employee relations all enabling the on-going growth, productivity, and profitability of the company.
Since it first opened its doors in 1926, Jel Sert has never lost its focus on producing powdered drink mixes. Now, as the powdered beverage category experiences an upheaval through an influx of innovative functional brands, the Chicago-based company is turning to new brands and channels to fuel growth.
Straight out of the Commonwealth of Kentucky comes the highly-anticipated second release of Russell’s Reserve 13-Year-Old Bourbon, the oldest expression of the core range ever released by the fan-favorite Russell’s Reserve. Described as a “once in a lifetime bourbon” by world-renowned spirits critic and bourbon authority Fred Minnick, this extremely rare, high-age whiskey quickly sold out upon its initial release last year. Bourbon lovers can rejoice that this celebrated whiskey will return with a limited second release this July and will continue to be released in small quantities as part of an annual release series moving forward.
In this week’s roundup of new products, Coca-Cola announced a limited-edition soda flavor in collaboration with Grammy-nominated artist Marshmello, Cann spiced up its lineup of THC-infused beverages and Vita Coco splashed into the RTD cocktail category.
Preiss Imports, a third-generation company specializing in international spirits and gourmet specialties, has signed an exclusive deal to represent Archipelago spirits produced by Full Circle Craft Distillers Co. in the Philippines.
Old Forester Distilling Co. announces the release of the newest installment of The 117 Series – Whiskey Row Fire.
Novo Fogo has appointed Jeremy Lenz as Chief Financial Officer and Chief Operating Officer effective immediately. Lenz, who has been an investor in the company over the past several years, will be responsible for helping the Seattle-based company’s worldwide operations while providing financial stewardship during this period of accelerated growth.
Ring ring, BABE Wine calling with a very important message: it’s always the right time for BABE this summer. The “This Calls for BABE” campaign launches today, which is here for all of life’s wins and annoyances, no matter how small. Overreacting? Never heard of her.
Costa Tequila reports record growth this year, entering new markets in the US and bringing the first ‘Hi/Lo’ blend of tequila in the world to retail at more than 550 points of distribution nationwide. Costa, which launched in 2019 with a mission to redefine conventional tequila, has made continuous investments in distribution and brand development, increasing its rate of sale and adding 23 new distributors in 9 states so far in 2022. With a Neilsen rating of 520 in pricing and 445 overall, Costa is on track to reach 20,000 cases sold this year.
After racking up high-profile sponsorships with professional basketball and soccer teams and leagues, beverage maker BioSteel Sports Nutrition is hitting the ice -- literally. The company announced today it has entered a multi-year partnership naming BioSteel the Official Sports Hydration Drink and Official Hydration Partner of the National Hockey League (NHL) and the NHL Players’ Association.
Rise Brewing Co. continues to build an audience outside of cold brew coffee fans, as the New York-based brand announced new natural channel distribution for its organic oat milks this week. The brand’s Original and Vanilla oat milks are set to enter all Fred Meyer locations later this month, while Original and Chocolate are going into all Harris Teeter Stores. All three have also landed placement at 41 Fresh Market stores, or all locations with aseptic milk sets.
Nutritional sports supplement maker Ladder hopes that entering its first brick-and-mortar retail channel with 690 Vitamin Shoppe stores will broaden its appeal from its base of professional athletes and unlock “active” consumers.
ChickP, Ltd., a foodTech startup, and pioneer in plant-based protein innovation, introduces its protein isolates customized for trendy dairy-alternative barista-style coffee drinks. The company developed an advanced prototype of a chickpea-based milk analog. This plant-based creamer for coffee demonstrates the versatility of ChickP’s pure protein, following its sterling performance as an egg replacer for vegan mayonnaise.
