News

ROMR Enters Beverage Market With Full Line of Natural Wellness Shots

by Press Release,

ROMR, a new lifestyle beverage brand from Alliance Consumer Group (ACG), has entered the marketplace with a full line of functional 3.0-oz. wellness shots designed for the active lifestyle. Each of the six all-natural shots was developed to produce a specific outcome for consumers, including Energy, Immunity, Digestion, Focus, Hydration, and Sleep. Two years in the making, the ROMR line is a dietary supplement, packed with a synergistic blend of natural ingredients. The recurring usage of the ROMR wellness shots is meant to help consumers reach their goals, becoming the best complete version of themselves.

Maestro Dobel Tequila Debuts Limited Edition Maestro Dobel 50 Bottle Stoppers In Collaboration With Mexico City-Based Studio Onora Maestro Dobel Tequila Debuts Limited Edition Maestro Dobel 50 Bottle Stoppers In Collaboration With Mexico City-Based Studio Onora

Maestro Dobel Tequila Debuts Limited Edition Maestro Dobel 50 Bottle Stoppers In Collaboration With Mexico City-Based Studio Onora

by Press Release,

Maestro Dobel, creator of the world's first cristalino tequila, proudly announces the launch of the first of three limited edition Maestro Dobel 50 bottles in collaboration with Mexico City-based design studio Onora. Renowned for their work with Mexican artisans to revive traditional craft techniques, Onora has engaged third generation artisan Pablo Pérez Martínez, from the village of Xalitla, Mexico, to artfully reimagine the bottle stopper of the extra añejo cristalino tequila.

OUNCE WATER Reorganizes for Growth; Roger Wood Appointed CEO & Board Member

by Press Release,

The premium bottled water company Ounce Water, Inc. founded by actor Theo Rossi has reorganized, with trustee holding corporation representing Rossi’s ownership rights, and formal board of directors assuming managerial responsibility for the popular celebrity water brand. Veteran international marketer Roger Wood will serve as independent board director and CEO, guiding the company to its next phase.

Ultima Replenisher Introduces Tropical Variety Pouch

by Press Release,

Ultima Replenisher, a daily performance drink, water enhancer, and all around refresher that’s loaded with broad spectrum electrolytes and trace minerals without any sugar, calories, or carbs, announced the launch of a Tropical Variety Pouch packed with flavors including NEW Passionfruit,  Blue Raspberry, Pink Lemonade, and Watermelon.

CHIKI CHIKI BOOM BOOM Now Available at Fresh Thyme Market

by Press Release,

Chiki Chiki Boom Boom, the first tropical water brought from Ecuador is now available in over 70 Fresh Thyme locations throughout the U.S. At Fresh Thyme they have a genuine desire to help people live better and healthier lives and Chiki’s low sugar and pure ingredient tropical water is an ideal match for its community. Fresh Thyme customers will be able to enjoy the Classic, Lemon, Strawberry, Lemon, Mango, and Passion Fruit flavors. 

Boxed Water ‘Clips in’ With SoulCycle

by Press Release,

Boxed Water Is Better – the most renewable packaged water alternative to plastic bottles – is helping SoulCycle riders hydrate sustainably. SoulCycle, the premier boutique studio, is expanding their sustainable lifestyle efforts to include Boxed Water to help meet their aggressive climate goals, which includes becoming 100% carbon neutral in 2024.

‘Fire Cider’ Maker Shire City Herbals Shuts Down ‘Fire Cider’ Maker Shire City Herbals Shuts Down

‘Fire Cider’ Maker Shire City Herbals Shuts Down

by Brad Avery,

Shire City Herbals, a maker of apple cider vinegar tonics, has shut down. In an email sent to customers this week, as well as a message on its website, the company said it intends to fulfill its remaining paid orders but is no longer accepting new sales and will cancel outstanding unpaid orders.

Trinity River Distillery Announces the Hiring of Brett Luchesi as Master Distiller Trinity River Distillery Announces the Hiring of Brett Luchesi as Master Distiller

Trinity River Distillery Announces the Hiring of Brett Luchesi as Master Distiller

by Press Release,

Trinity River Distillery announces the hiring of its new Master Distiller, Brett Luchesi. Brett has been a part of the industry for 11 years, starting out with Ballast Point Brewing and Spirits in San Diego, CA.  He has played crucial roles in distillery build outs, design, layout, process piping, recipe formulation, spirit portfolio growth, large alcohol brand acquisitions, distillery consulting, and process efficiencies.  His dedication and craft have been recognized and awarded nationally and internationally. “I am thrilled to be a part of Silver Start Spirits,” Luchesi states. “It's a tight knit team, they share my values in doing this the right way and making the highest quality products possible. My family and I are excited to be a part of the Fort Worth community."

Shand Import Launches Spirits Wholesale Distribution in California Shand Import Launches Spirits Wholesale Distribution in California

Shand Import Launches Spirits Wholesale Distribution in California

by Press Release,

Shand Import LLC, an experienced importer of brands such as Duncan Taylor Scotch Whisky and Black Bull Blended Malt Whisky, announces the launch of Shand Import Distribution in California.  Based in Los Angeles, Shand has cultivated a catalog of rare and specialty boutique spirits, imported from around the world, and now available for distribution to retailers throughout the state of California. 

PepsiCo-Backed Scented Beverage System Brand air up Launches in U.S. PepsiCo-Backed Scented Beverage System Brand air up Launches in U.S.

PepsiCo-Backed Scented Beverage System Brand air up Launches in U.S.

by Brad Avery,

PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."

Freestyle Snacks, Pulpoloco Sangria Among Brands Selected for 7-Eleven’s 2022 ‘Brands with Heart’ Program Freestyle Snacks, Pulpoloco Sangria Among Brands Selected for 7-Eleven’s 2022 ‘Brands with Heart’ Program

Freestyle Snacks, Pulpoloco Sangria Among Brands Selected for 7-Eleven’s 2022 ‘Brands with Heart’ Program

by Shauna Golden,

Numerous CPG food & beverage brands have taken to social media this week to announce their selection to participate in 7-Eleven’s 2022 ‘Brands with Heart’ program. For the fourth year, the 7-Eleven, Inc. Brands with Heart campaign enables brands to enter the c-store retail channel by introducing their products to 7-Eleven, Speedway, and Stripes consumers nationwide. According to a press release, the convenience store giant strives to “diversify its product offerings beyond the traditional c-store assortment and put innovative products on the shelves that meet the needs of its on-the-go customers.”

RD1 Spirits Team Up With The Les Masters Band and George Stearman RD1 Spirits Team Up With The Les Masters Band and George Stearman

RD1 Spirits Team Up With The Les Masters Band and George Stearman

by Press Release,

Lexington-based RD1 Spirits is excited to officially announce and welcome The Les Masters Band and George Stearman as their newest partners and Brand Ambassadors. RD1 Spirits will have unique, specialty cocktails at each of the band's performances, along with promotional posters.