Taste Radio: Why A Financial Windfall Won’t Fulfill Caulipower’s Gail Becker…Or Anyone Else
Gail Becker has a bold message for CPG entrepreneurs: if your brand isn’t built to truly improve the lives of your consumers, “you should stay the hell out.”
Gail Becker has a bold message for CPG entrepreneurs: if your brand isn’t built to truly improve the lives of your consumers, “you should stay the hell out.”
That’s still an ambition over the long term, said Squier in an interview last month, with the forthcoming launch of a new four-SKU line of hemp THC-infused seltzers reflecting how the brand is responding and adapting to practical consumer demands — while trying to adhere to its craft-forward approach.
In the latest new spirits roundup, KOTA liqueur and Pegasus Distillerie release unique herbal liqueurs, Stephen Curry takes a shot at 4,000-day aged whiskey, and Lo Siento's Caliente spices up the Fireball occasion with a cinnamon-infused tequila.
Whiskey has historically been perceived as a man’s drink, but cousins Anna Axster and Wendelin von Schroder are part of the growing number of female brand owners aiming to change that.
Operating under the company’s Tilray Wellness better-for-you food and beverage division, the launch comes after Tilray bought HiBall from Anheuser-Busch InBev in an $85 million cash deal that also included eight craft beer brands.
According to the Spate Popularity Index, the Energy, Sports, and Functional Drinks category has experienced steady growth, with further expansion anticipated. View the full BevNET Insider exclusive report.
Poppi just popped – big time. But was PepsiCo’s $1.65 billion acquisition driven by TikTok virality, perfect timing, or industry heavyweights like Rohan Oza? (Sorry, prebiotics, this one's not about you.) And now that the first major deal has landed, is the BFY soda space about to see a gold rush – or a bubble burst? The hosts break it all down. Plus, we revisit standout interviews from our Miami meetup.
Non-alcoholic beverage sales were up 4.8% in the four-week period ended March 8, during which volume grew 2% and pricing gained 2.8%, according to an analysis of NielsenIQ data by Goldman Sachs.
In this week’s new products roundup, C4 grows its partnership with Jolly Rancher, Zing Zang jumps on the pickle-flavored bandwagon and Lifeway celebrates spring with a Cherry Blossom-inspired kefir.
Greek yogurt brand Chobani has broken ground this week on a 500,000 sq. ft. expansion to its Twin Falls, Idaho facility that will increase capacity by 50%.
The natural channel retailer will launch Cure’s Kids line, including Fruit Punch, Pink Lemonade and Mixed Berry flavors, in over 500 stores across the country beginning next week. That rollout will be followed by the addition of Cure’s core adult-focused products in April.
Some of the top names in Bain & Company’s annual insurgent CPG brands list should seem more than a little familiar: Alani Nu, Ghost, Poppi. Do you sense a theme?
After over a decade of investing in emerging spirits and adult non-alc brands, last week Diageo confirmed that its venture arm Distill Ventures will cease bringing new brands into its portfolio. What does the wind-down signal for the spirits group and does it say something about the larger spirits industry?
In Liquid Death’s latest provocative ad campaign, Kylie Kelce – podcaster and wife of retired NFL star Jason Kelce – is throwing back a couple of cold ones. Cans of water, that is.