News

Darnley’s Gin Launches Recyclable Gin Pouches

Darnley’s Gin announces the launch of its recyclable gin pouches as part of their 2022 sustainability strategy, which aims to spread environmental awareness and sustainable practices throughout the brand. The…

CANarchy Purchase, Spirit Plans Signal Independent Monster, Observers Note

The energy drink company continues to have ambitions to produce spiked seltzer brands of its own, said co-founder Hilton Schlosberg on an analyst call that addressed its quarterly earnings and today’s announced purchase of the CANarchy collective of craft beer brands.

Levia, Hi5 Seeding Growth for Cannabis Seltzers in New England

For both cannabis seltzer brands, each owned by vertically integrated multi-state cannabis operators, this year is poised to be a critical one for growth, as the former completes its takeover by Florida-based Ayr Wellness, and the latter aims to tackle pricing while preparing to debut an innovative new product.

CANarchy to be Sold to Monster Beverage Corporation in $330M Deal

Energy drink maker Monster Beverage has reached “a definitive agreement” to acquire the CANarchy Craft Brewery Collective for $330 million in cash, the company announced today. The all cash deal is expected to close in the first quarter of 2022, pending “customary closing conditions, including regulatory approvals.”

WSET Announces Michelle Brampton as New CEO

The Wine & Spirit Education Trust (WSET), the leading global provider of wine, spirits and sake qualifications, has appointed Michelle Brampton as its new CEO. Michelle will join WSET on…

Lifeway Announces “3.0” Strategic Plan Following Return to Growth

In 2018, fermented dairy brand Lifeway announced the beginning of “Lifeway 2.0,” a strategic revitalization plan to invigorate growth and expand the brand internationally. Now, speaking today at the virtual 2022 ICR Conference, CEO Julie Smolyansky said the goals of the plan have been achieved and the company is now beginning a new phase: “Lifeway 3.0.”

Harmless Harvest Vet Guilbert Takes on New Mission: Energy Drinks

Positioned to compete directly with Bang, C4 and the range of other high-caffeine energy drinks that have emerged from the supplement space over the last several years, Echelon packs its muscular, 300mg caffeine formula into an 8.4 oz. slim can in three flavors, each with a spicy kick: Yuzu Cayenne, Berry Habanero and Watermelon Thai.