Cold Brewtus Teams Up With George Howell Coffee On New Cold Brew
In collaboration with coffee legend and pioneer George Howell, Cold Brewtus has announced the newest addition to its product line-up, aptly named: “George Howell Reserve”.
News
UNFI Moves Winter Show to Virtual Format, Mondelez Cancels Accelerator Showcase
In an email to customers yesterday distributor UNFI announced that it would shift its Winter Natural Show to a virtual-only format. The expo, for suppliers of the ubiquitous natural foods distributor, was slated to be held in Las Vegas Sept. 7-9 and was going to be the company’s first in-person event following the start of the Covid-19 pandemic last year.
REBBL Launches Functional POP, Stacked Coffee Lines
Plant-based functional beverage maker REBBL is expanding its category reach with two new product lines: prebiotic soda REBBL POP and mushroom-boosted REBBL Stacked Coffee. Stacked Coffee is available in four varieties: Straight Black, Cafe Mocha, Vanilla Latte and Hazelnut Latte.
Wandering Barman Wins BevNET’s Inaugural Cocktail Showdown
Wandering Barman found victory in BevNET’s first ever Cocktail Showdown pitch competition today, emerging as the champion among a field of 10 ready-to-drink and ready-to-pour cocktail brands. The New York-based brand sells seven varieties of cocktails with multiple base spirit options and varying alcohol content.
Distribution Roundup: Agave-Based RTD Cocktails Trail New Territories
Two Mexican-inspired spirit-based cocktail startups announced distribution gains this week, with RTD sparkling mezcal maker Elenita and tequila seltzer brand Volley both adding new DSD partners. Also, Lucky Jack partnered with Fresh Thyme Market and shelf-stable kombucha maker KÖE has added a number of new retail doors in the convenience, drug and grocery channels.
Plant-Based Milk Players Invest in New Texas Facilities Amid Growing Oatmilk Demand
Citing increasing demand for oatmilk in retail and foodservice, plant-based milk producers Oatly and SunOpta are ramping up production, with both companies announcing plans for new facilities in Texas set to open over the next few years.
PWR Play: All Market Launches PWR LIFT Protein Water
Vita Coco parent company All Market is continuing its expansion beyond coconut water with the launch of a new line of protein-infused waters called PWR LIFT.
Iconic Debuts New Design, Coffees With Goal to “Problem Solve” in Protein
Iconic Protein has unveiled a new minimalist packaging design and green-centric color scheme with the goal of engaging consumers with the functionality and ingredients of each product.
Nielsen: Non-Alc Beverages See Accelerated Sales Growth
Non-alcoholic beverage sales accelerated during the two-week period ending July 31, improving after several weeks of slow down amid a lap of last year’s pandemic-driven at-home consumption spike, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
Welcome to Public Life: Lessons from the Oatly Short Report
Last month, still hot on the hype of its highly publicized May IPO, plant-based milk maker Oatly sustained its first major setback as a publicly traded company when Spruce Point Capital Management released a document claiming that the company had misrepresented its success. What can other companies learn from this about going public?
Fancy Food Show Moves to Fully Virtual Format; New Hope Adds New Protocols
Earlier today, The Specialty Food Association (SFA) cancelled the in-person trade show portion of the Fancy Food Show 2021. Slated to run September 27 through 29 in New York City, the event will now move to a fully virtual format. Meanwhile, New Hope, and its parent company Informa, announced new Covid-19 related protocols for Natural Products Expo East.
Peloton Instructor Kendall Toole Joins X2 Performance As Shareholder
Kendall Toole, popular Peloton instructor and mental health advocate has joined the growing team at X2 Performance as a shareholder. In a deal announced by X2 CEO, Mark French, Toole is now an equity partner who will assist in the company’s development of future products.
True Nopal Cactus Water Announces National Representation With Green Spoon Sales
True Nopal, the number one selling cactus water brand and the cactus water category creator, announced today that it has finalized an agreement with Green Spoon Sales to represent True Nopal Prickly Pear cactus water across the country.
Moonlight Beverage Company Launches Love Life Enhanced Intimacy Beverage
Woman-owned Moonlight Beverage Company is pleased to announce the launch of Love Life Enhanced Intimacy Beverage, a first-to-market, non-alcoholic, caffeine-free functional beverage to support sexual wellness. Unlike the popular blue pharmaceutical ‘pill’ that works with a male enzyme, Love Life’s patented formula of amino acids provides natural vasodilation for both men and women.