Bluebird Hardwater’s New Formula? Flavor, Flexibility, and Fizz-Free Signals
It’s been almost two years since Bluebird Hardwater launched, and as one of the first canned beverages combining spirits with flat mineral water, it’s now in good company.
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GoodSport Extends National Reach with Texas Rollout, Amps Up Athlete Partnerships
The NFL season is well underway, the NBA is preparing for opening day, and MLB is heading towards the World Series. But the championship bout for leadership in the sports drink space is neverending, and Chicago-based GoodSport is now making a drive to prove it’s a contender.
Elevator Talk: Owoto Alkaline Water, Jubilee’s, Huxley, Mitra9, Kloo
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Kathy Guzmán Galloway, the CEO of The Clarity Wizard, who shared her thoughts, questions and feedback with the participants.
Back to the Future: Mountain Dew Taps into Nostalgia for First Rebrand in 15 Years
The 76-year-old brand today unveiled a refreshed visual identity that leans into its origins in the foothills of the Tennessee mountains while placing a new emphasis on “energizing refreshment” and togetherness. The refresh spans all elements of Mountain Dew branding – from its logo to its color scheme to its label callouts.
Open Water Unveils ‘Optimistic’ New Packaging
Ten years after launching, Open Water has refreshed its packaging in an effort to highlight the brand's sustainability mission as it aims to increase its retail footprint.
Celsius CEO: Brand is ‘Going Bold’ with Flavor Innovation, Foodservice Expands
As the 2024 National Association of Convenience Stores (NACS) Show gets underway today in Las Vegas, energy drink maker Celsius is preparing for a larger push into the convenience and foodservice channels, as well as some new flavor innovations to ring in the fourth quarter.
Taste Radio: How The Subtle Art Of Innovation Is Expressed By An Iconic Brand
Beth Buckner and Blake Layfield, who lead the innovation unit for iconic Kentucky bourbon brand Maker’s Mark, talk about how the standards set by its founder are integral to new product development and why they eschew trendy concepts in favor of nuanced expressions of the bourbon.
PepsiCo: Food Sales Weigh Down Q3 Earnings
PepsiCo announced slow food brand sales dragged down its Q3 earnings as “business disruptions” internationally lowered its organic revenue growth outlook.
Betting On Breast Milk: Is Lactoferrin CPG’s Newest Functional Ingredient Obsession?
Bioactive protein lactoferrin used in supplements and infant formula is usually derived from cow’s milk but a number of precision fermentation companies are using innovative processes to create a less expensive and more sustainably sourced ingredient.
How Illicit Elixirs’ Approached Prime Day Promos
With the rise of online shopping, and omnipresence of platforms such as Amazon, Walmart and Target, the pressure to outperform past promotional events is building. Forget Black Friday, according to Illicit Elixirs’ co-founder Jason Gaboriau, Amazon Prime Day events have “become a pop culture moment.”
Liquid Death: New CRO Michael Fine To Lead Retail Expansion, Marisa Bertha Promoted
As its distributor stakeholders take a greater share of the workload, Liquid Death is making changes to its sales and distribution team, reducing its internal staff while bringing in Michael Fine as its new chief retail officer to lead expansion efforts.
Pisco Brands Say It’s Time To Change The Spirit’s Narrative. Here’s How.
For some spirits, a signature cocktail is a gateway to consumers. For others, it’s something of a dead end.
New Products: C4’s Frost Collection, Plus Hint, NOCCO, Aplós, Olipop & More
In this week’s new products roundup, C4 Ultimate Energy gears up to showcase its new Frost collection at NACS, Hint kicks off the winter holiday season early and Olipop gets a sleek makeover for convenience stores.
Lemon Perfect Names Jeff Popkin as CEO, Founder Moves to Chairman Role
There’s been a changing of the guard at Lemon Perfect. Former Mast-Jägermeister US chief executive Jeff Popkin was announced as the new CEO of the enhanced water brand this week, while founder Yanni Hufnagel has moved into the role of executive chairman.