News

Prime, Lionel Messi’s Sports Drink End Court Battle

The court battle between superstar sports drinks is over, as Lionel Messi and Logan Paul’s respective brands agreed on Tuesday to drop all claims and counterclaims tied to alleged copying of trade dress.

New Dietary Guidelines Ditch Specific Alcohol Intake Limits

After months of uncertainty around how the 2025-2030 Dietary Guidelines for Americans (DGA) could affect the alcohol industry, the new guidelines have arrived with no recommended daily caps on drinking. 

Suntory Names New Global Head of RTDs

Suntory Global Spirits has appointed longtime beverage executive Davin Nugent as president of global ready-to-drink (RTD), signaling a sharpened focus on that industry bright spot.

Non-Alc Beverage Sales Accelerate In Late December

Volume sales gains contributed to “modestly accelerated” growth for non-alc beverages in the two-week period ending December 27, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.

Gorgie Keeps On Trend with Protein Energy Launch

Debuting in two flavors – Strawberry Pop and Power Punch, each 12 oz. can of Protein Energy contains 8 grams of protein, zero sugar, L-theanine, biotin, B vitamins and 150 mg of caffeine from green tea.

Taste Radio: Lessons Learned, Applied. A CPG Pioneer’s ‘Second’ Act.

She helped redefine premium soda. Now she’s rethinking the martini. In this episode, Sharelle Klaus shares how the lessons, missteps and successes of building DRY Soda informed the launch of Second Sip, a lower-proof gin designed for today’s intentional drinker. She reflects on how her second act is more focused, shaped by patience, distribution strategy, brand clarity and long-term scale.

Taste Radio: For Ryan Phillippe, The Real Drama Is In The Beverage Aisle

On location at BevNET Live L.A. 2025, actor and investor Ryan Phillippe – attending alongside Pretty Tasty co-founder Scarlett Leung – explains why functional beverages, credible health benefits, and shelf-grabbing design are the factors that separate forgettable brands from the next breakout hit.