![[Exclusive] ARMRA Introduces Colostrum Soda to Bridge Wellness, Beauty and Beverage Aisles](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/04/27172535/ARMRA-970-150x150.png)
ARMRA is entering the ready-to-drink category with a shelf-stable bovine colostrum soda designed to translate the brand’s functional benefits into a mainstream beverage format.
Convenience channel beverage sales got off to an accelerated start to the year, reporting 1.5% sales growth in Q1, compared with just 0.4% growth in Q4 2025, prompting some more optimism from retailers, according to the latest Beverage Bytes survey of c-store retailers.
Republic National Distributing Company (RNDC) plans to shed the majority of its remaining business, with another transaction divesting from 17 states.
NBA star Paul George has invested in Wet Hydration’s new $10 million funding round as the brand targets new retail channel growth.
Columbia Distributing has entered into a non-binding letter of intent (LOI) to acquire “certain wine and spirits distribution rights” in Oregon and Washington state, as well as “an asset arrangement in Alaska
Soaring global demand for functional nutrition products, with protein at the forefront, pushed sales up 2.7% in Q1 2026 on the back of 1.5% increase in volume and 1.2% bump in average pricing.
Lemon Perfect founder Yanni Hufnagel is launching a new beverage brand, POPWTR, that is targeting the intersection of soda and hydration.
The Ohio-based “Fizz for Kids” brand launched in 2024 with independent accounts around the Buckeye State before expanding nationwide in 2025 with accounts like Kroger, Meijer and Harris Teeter.
Carbliss pushes into two major new markets, Mark Anthony’s Canadian ready-to-drink (RTD) tequila cocktail expands across the U.S., and ShakeUp transitions to a beer house.
Startup influencer-founded protein shot brand Pure Genius is launching nationwide into Target stores this month and online, marking the brand’s first national retail partner.
This week's new product gallery features Celsius' new summer LTO, new THC drinks from Nowadays and Tree Time, plus Tache's new take on pistachio milk.
As the official sports drink partner of the 2026 World Cup, Coca-Cola’s Powerade is preparing for the event with a new marketing campaign, “Power Your Legacy,” featuring international soccer stars Lamine Yamal and Rodrygo Goes.
AriZona Iced Tea has partnered with Mattel in a two-year deal that will bring co-branded Hot Wheels drinks and collectibles to consumers.
Hip hop legends and budding beverage entrepreneurs Dr. Dre and Snoop Dogg are moving their ready-to-drink (RTD) line to the next episode with Dre & Snoop’s Hard Iced Teas & Lemonades.
