Jack Daniel’s Launches New AR Experience

Jack Daniel’s Tennessee Whiskey is rolling out an Augmented Reality (AR) app that will take consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book style dioramas with more than 10 minutes of content providing an engaging experience rich with stories and visuals in a way that’s uniquely Jack.

Evan Williams Bourbon Launches Evan Williams Apple

Evan Williams Bourbon has launched Evan Williams Apple, the newest addition to the fast-growing Evan Williams Flavors portfolio. The world’s second largest-selling Bourbon marries with the crisp taste of green apples for a delicious taste experience.

Grand Brulot Partners with Blade

Grand Brulot, the first ultra-premium French VSOP Cognaccafé, has announced its partnership with BLADE Urban Air Mobility Inc., the digitally powered short-distance aviation leader servicing key destinations on the East and West Coast including New York City, the Hamptons, Miami, Los Angeles and Orange County and the San Francisco Bay Area

WhistlePig Rye Whiskey Receives $55M Revolving Line of Credit From JPMorgan Chase

WhistlePig, the No. 1 distiller in the fast growing, ultra-premium and luxury rye whiskey category,1 today announced that it received a $55 million revolving line of credit from JPMorgan Chase, extending the existing $40 million line with JP Morgan Chase, which was received in April 2018. The credit facility will provide the company with incremental funding to accelerate the production and aging of premium rye whiskey.

Bass Note Sangria Releases Raspberry Hibiscus Flavor

Known for its innovative fruit and herb combinations, award-winning Bass Note Sangria is releasing its latest flavor Raspberry Hibiscus this spring. The new ready-to-drink sangria flavor joins Bass Note’s existing line-up which includes Peach Tarragon, Cherry Lime Almond and Blackberry Sage.

Grand Mayan Tequila Expands Premium Line with Reposado Expression

M.S. Walker has announced the nationwide expansion of the premium Grand Mayan Tequila line with the introduction of Grand Mayan Reposado. This new expression joins Grand Mayan Ultra Aged and Grand Mayan Silver to round out the growing brand’s line of premium tequilas.

Sammy Hagar and Guy Fieri Introduce Santo Fino Blanco Tequila, Los Santo Partnership

Legendary rocker and spirits pioneer, Sammy Hagar, has joined forces with acclaimed Emmy Award-winning chef and restaurateur, Guy Fieri, to create a new tequila: Santo Fino Blanco. Launching in May, Santo Fino Blanco is the second spirit in the Los Santo family, joining Santo Puro Mezquila, the world’s first and only blend of tequila and mezcal.

Pendleton Whisky Launches New Marketing Campaign

Pendleton Whisky steps into the national spotlight through the launch of a major marketing campaign to invite people into the world of rodeo and the brand’s namesake home – the revered Pendleton Round-Up. The multi-million-dollar integrated campaign is comprised of TV advertising, social and digital media, a title sponsorship with Professional Bull Riders (PBR) and an all-new bottle design.

EFFEN Vodka Releases Rosé and Yuzu Citrus Flavors

EFFEN Vodka, a super-premium and smooth vodka, is proud to announce the addition of two new flavors to its lineup: EFFEN Rosé and EFFEN Yuzu Citrus. These new offerings celebrate two varied, dynamic flavor profiles that embody the clean, crisp taste fans love and expect from EFFEN Vodka.