Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD

Influencers and former collegiate basketball players Haley and Hanna Cavinder are aiming to throw Azúcar Tequila an alley-oop as the creative directors of its new ready-to-drink (RTD) margaritas, the company announced Thursday.

Pernod Ricard Expects RTDs To Gain Share, But No US Spirits “Bounceback”

Pernod Ricard closed its first quarter of fiscal 2027 with sales down 10% in the U.S., where it blamed consumers’ affordability concerns for the drop. The French spirits giant used its earnings call today to share a read on the U.S. market and reiterate that it continues to seek growth in smaller, affordable formats.

White Claw Maker Targets Super Lyte, SpikedAde With RefreshAde

Mark Anthony Brands navigated the hard seltzer gold rush phase with White Claw coming out on the other side as the segment’s top-selling brand. The company is looking to repeat in the fast-growing hard sports drink segment with a challenger brand: RefreshAde.

Kamoti Targets Gen Z With Bottled Green Tea Shots

For years, green tea shots have been a staple of college bars. Now, Kamoti founder and CEO Dylan Fusco is bottling the party favorite – and scaling it into a nationwide brand.