How Sake Brewers Are Chasing Trends to Woo American Palates

In Japan, some of the country’s oldest sake brewers are eagerly awaiting a decision next month on their bid for the rice wine to win recognition as a UNESCO Intangible Cultural Heritage, a commendation reflecting the depth to which the beverage is tied to national pride and tradition. Other ambitious brewers, meanwhile, are just as eager to buck tradition altogether.

A Drink With…Meghan Ireland, WhistlePig’s Chief Blender

We talked with Meghan Ireland, WhistlePig’s chief blender, about how the company culture fosters experimentation, where she finds inspiration, and even what opportunities Dry January brings. Answers have been lightly edited for clarity and length.